Badger Maps review
A route-focused field sales platform for teams working from established CRMs.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Badger Maps is a mobile-first field sales platform for outside sales representatives, managers, and operations teams. It combines account mapping, multi-stop route planning, visit planning, appointment scheduling, territory management, CRM synchronization, GPS-verified check-ins, mileage tracking, and field data collection. Web access is paired with native Android and iOS apps, while an API is available for technical integrations. It fits teams that already organize customer and prospect data in a CRM and need stronger visibility into geographic coverage and daily visits.
Pricing is structured around a Personal trial, Business, and Enterprise. The Personal offering lasts 14 days and includes sales mapping, route optimization for up to 120 stops, native mobile apps, and phone and chat support. Business costs $58 per user per month when billed annually or $69 when billed monthly, adding two-way real-time CRM integration, lead generation, AI route planning, email automations, team hierarchies, permissions, and API/developer key access. Enterprise costs $95 per user per month annually or $109 monthly, adding multiple-object CRM integration, location- and time-stamped activity reports, SSO with SCIM support, a dedicated account manager, dedicated support, and HIPAA compliance and support.
Its ecosystem is a central strength. Integrations include Salesforce, HubSpot, Microsoft Dynamics, Zoho, Oracle NetSuite, Pipedrive, monday.com, Insightly, SugarCRM, Veeva, Odoo, Zapier, Excel, REST API, and Attio. Territory alignment and reassignment, calendar sync, automated forms, photos, notes, and activity reports extend the product beyond basic mapping. Teams needing route-focused field coordination and CRM-connected visit data should consider Badger Maps; teams requiring a permanent free plan or offline mobile workflows should look elsewhere.
Badger Maps pros and cons
- Where it wins
- Route planning supports up to 120 stops with AI-assisted options.
- Two-way CRM synchronization connects major sales systems in real time.
- Territories, check-ins, mileage, forms, notes, and photos support field work.
- Where it doesn't
- There is no permanent free plan; the Personal offering is a 14-day trial.
- Offline mobile functionality is not included in the listed category specifications.
- Business and Enterprise pricing is higher when billed monthly.
Badger Maps fact sheet, pricing and score →
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