B2B Wave

Paid#174 of 278 in Ecommerce Platforms

B2B Wave: A focused B2B storefront with pricing, inventory, quotes, and sales tools. Ranked #174 of 278 in Ecommerce Platforms by our editors (3.0/10); pricing: 14-day trial; best for mid-market B2B sellers needing sales workflows.

3.0/10★★☆☆☆Editor score

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At a glance

• Editor score
  3.0 / 10
• Pricing
  14-day trial
• Best for
  Mid-market B2B sellers needing sales workflows
• Free plan
  No
• Paid from
  £270/mo
• Hosting model
  Hosted
• Facts checked
  20 Sep 2026

• Where it wins

  • Access-controlled storefronts with customer-specific pricing and discounts
  • Inventory synchronization, backorders, quotes, and reorder workflows
  • Sales-representative portal, mobile apps, integrations, and REST API

• Where it doesn't

  • Starts at £270 per month with no free plan
  • Supports a single sales channel
  • Enterprise pricing is custom rather than publicly listed

Our verdict on B2B Wave

B2B Wave is a hosted ecommerce platform for wholesalers, distributors, manufacturers, brands, and suppliers. Its core experience is a branded, access-controlled ordering portal where business customers can browse customer-specific catalogs, place orders and reorders, request quotes, and manage backorders. Internal teams can manage products, customers, suppliers, price lists, approvals, inventory, and reporting. The web platform is complemented by sales-representative apps for Android and iOS, making it a fit for B2B sellers that need structured sales workflows rather than a general consumer storefront.

Pricing is straightforward but positioned for established operations. The Pro plan costs £270 per month and includes daily backups, third-party integrations, an API, PDF catalog creation, a sales representative app for Android and iOS, and standard email support. Scale is also listed at £270 per month with the same highlighted capabilities and priority email support. Enterprise adds custom product, user, and price-list limits, along with phone support. There is a 14-day free trial, but no free plan. The plans provide a clear route from standard support to priority and phone support, while larger businesses can use custom limits.

The platform’s strongest area is operational depth for a focused B2B model. Customer pricing, discounts, inventory synchronization, supplier accounts, product approval workflows, reporting, and REST API access cover important wholesale processes. Integrations include accounting, payments, inventory, shipping, marketing, and ecommerce services such as QuickBooks Online, Xero, Stripe, ShipStation, Shopify, and WooCommerce. Choose B2B Wave if controlled wholesale ordering and sales-representative workflows are central to the business. It is less suitable for teams seeking multiple sales channels, a free entry tier, or a lower starting cost.

Your product? Our editors can test B2B Wave in depth and publish a review, labelled as paid · from $149/mo →

B2B Wave pricing

All 3 B2B Wave plans and prices →

B2B Wave fact sheet

B2B Wave integrations

B2B Wave lists 20 integrations on its own site.

• QuickBooks Online
• Xero
• Stripe
• Square
• Authorize.Net
• PayPal
• Adyen
• eWay
• Zoho Inventory
• Brightpearl
• DEAR Inventory
• Shopify
• WooCommerce
• ShipStation
• Mailchimp
• Zoho CRM
• Google Analytics & JavaScript
• Zapier
• Integromat
• API

See all B2B Wave integrations →

Alternatives to B2B Wave

• ShopifyA broad hosted commerce platform spanning storefronts, operations, retail, marketplaces, and AI channels.9.4
• WooCommerceA flexible, free core for WordPress stores that need customization and extensions.9.2
• BigCommerceBigCommerce combines hosted storefronts, omnichannel selling, APIs and headless commerce.9.1

See all B2B Wave alternatives →

Featured on iTechGuides

B2B Wave is listed in our Ecommerce Platforms directory. Add the badge to your site — it links back to this page.

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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Last updated 7 Oct 2026 · How we research and update