B2B Wave review
A focused B2B storefront with pricing, inventory, quotes, and sales tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
B2B Wave is a hosted ecommerce platform for wholesalers, distributors, manufacturers, brands, and suppliers. Its core experience is a branded, access-controlled ordering portal where business customers can browse customer-specific catalogs, place orders and reorders, request quotes, and manage backorders. Internal teams can manage products, customers, suppliers, price lists, approvals, inventory, and reporting. The web platform is complemented by sales-representative apps for Android and iOS, making it a fit for B2B sellers that need structured sales workflows rather than a general consumer storefront.
Pricing is straightforward but positioned for established operations. The Pro plan costs £270 per month and includes daily backups, third-party integrations, an API, PDF catalog creation, a sales representative app for Android and iOS, and standard email support. Scale is also listed at £270 per month with the same highlighted capabilities and priority email support. Enterprise adds custom product, user, and price-list limits, along with phone support. There is a 14-day free trial, but no free plan. The plans provide a clear route from standard support to priority and phone support, while larger businesses can use custom limits.
The platform’s strongest area is operational depth for a focused B2B model. Customer pricing, discounts, inventory synchronization, supplier accounts, product approval workflows, reporting, and REST API access cover important wholesale processes. Integrations include accounting, payments, inventory, shipping, marketing, and ecommerce services such as QuickBooks Online, Xero, Stripe, ShipStation, Shopify, and WooCommerce. Choose B2B Wave if controlled wholesale ordering and sales-representative workflows are central to the business. It is less suitable for teams seeking multiple sales channels, a free entry tier, or a lower starting cost.
B2B Wave pros and cons
- Where it wins
- Access-controlled storefronts with customer-specific pricing and discounts
- Inventory synchronization, backorders, quotes, and reorder workflows
- Sales-representative portal, mobile apps, integrations, and REST API
- Where it doesn't
- Starts at £270 per month with no free plan
- Supports a single sales channel
- Enterprise pricing is custom rather than publicly listed
B2B Wave fact sheet, pricing and score →
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