B24
AI-powered intake and qualification for law firms.
At a glance
- Editor score6.8 / 10
- PricingPricing on request
- Best forFirms needing controlled conversational intake
- Free planNo
- Lead qualificationYes
- Facts checked20 Sep 2026
Where it wins
- WhatsApp, SMS, and web-chat intake with qualification workflows
- Conflict questions, booking, routing, and automated follow-up
- Firm-approved answers with human escalation and Shadow Mode
Where it doesn't
- Custom pricing requires contact sales
- Web is the only listed platform
- Shadow Mode approval is not a stated free trial
Our verdict on B24
B24 is an AI intake product for US law firms that manages prospective-client inquiries through WhatsApp, SMS, and web chat. It supports lead and matter qualification, conflict-question workflows, consultation booking, automated confirmations and reminders, follow-up, and routing to attorneys. Its controlled approach suits firms that want conversational intake while keeping legal questions within a firm-approved answer library and escalating other questions to humans.
Pricing is arranged across three plans, with custom pricing for each. Solo covers WhatsApp and SMS intake, one practice area, qualification and conflict questions, booking on one calendar, replies in every language, and two weeks in Shadow Mode. Firm adds unlimited practice areas, routing by case type and attorney, automated follow-up sequences, case-management handoff, an approved-answer library, and intake reporting. Multi-office is aimed at organizations with multiple numbers and locations, adding per-office rules and calendars, referral and co-counsel routing, custom integrations, and dedicated onboarding. There is no free plan, and the two-week Shadow Mode period is an approval period rather than a stated free trial.
The product’s strongest fit is for firms that need intake controls, attorney routing, appointment booking, and a defined boundary between approved responses and human escalation. Its workflow coverage extends from first inquiry through follow-up and handoff, while the Multi-office plan adds location-specific operating rules and calendars. Firms should consider the web-only platform and contact-sales pricing before choosing it. B24 is a practical match for solo attorneys, intake teams, and multi-office organizations that prioritize controlled qualification; it is less suitable for buyers seeking published pricing, a free plan, or a broader listed platform footprint.
B24 pricing
B24 fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Lead qualification | Yes |
| Matter routing | Yes |
| Appointment booking | Yes |
| SMS follow-up | Yes |
| Case system integrations | Yes |
| Practice-area templates | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Support | |
| Built for | Solo, Small business, Mid-market (editorial estimate) |
| Pricing | Pricing on request (source) |
| Website | theb24.com |
| Facts checked | 20 Sep 2026 |
Alternatives to B24
- ZaydaAffordable AI intake for firms that need broad communication and pipeline tools.8.2
- IntakerA broad legal intake system for firms converting leads across chat, SMS, calls, and more.—
- LawmaticsA broad legal intake CRM for firms that need connected workflows beyond lead capture.3.0
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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