Attributy review
Strong for enterprise measurement, but the $999 monthly entry price narrows its appeal.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Attributy is a marketing measurement platform for brands, agencies, analysts, and growth teams. It combines multi-touch attribution with marketing mix modeling to connect digital and offline marketing activity with revenue. Core capabilities include online and offline measurement, cross-channel dashboards, live tracking and reporting, conversion and revenue prediction, budget optimization, scenario forecasting, custom reports, and agentic AI insights. It is best suited to enterprise teams that need both attribution and media-mix analysis rather than a narrowly focused digital analytics tool.
The published plans show a paid product with a 14-day free trial and no free plan. Starter costs $999 per month with monthly billing or $799 per month with annual billing, and includes multi-touch attribution, marketing mix modeling, digital channels, and unlimited seats. Professional costs $2,499 per month with monthly billing or $1,999 per month with annual billing. It adds linear TV, CTV, digital, radio, and OOH measurement, along with budget optimization and conversion probability. Enterprise adds global data integrations, advanced budget optimization, custom models, and a dedicated success team.
Attributy connects with Google Ads, Meta, TikTok, LinkedIn, GA4, HubSpot, Bing, Snapchat, X Ads, and Display & Video 360. That ecosystem supports common advertising, analytics, and CRM workflows, while the platform itself is web-based. Its main distinction is the combination of digital attribution and offline measurement, with forecasting and revenue-oriented analysis layered on top. The cost and limited data retention make it a less suitable choice for teams seeking a lower-cost or lighter-weight attribution tool. Choose Attributy when MMM, offline channels, and budget planning justify the investment; consider an alternative when broad platform coverage or simpler pricing matters more.
Attributy pros and cons
- Where it wins
- Combines multi-touch attribution with marketing mix modeling
- Measures online and offline channels with live dashboards
- Adds budget optimization, forecasting, and custom models
- Where it doesn't
- Starts at $999 per month on monthly billing
- Web-only platform coverage
- Data retention is limited
Attributy fact sheet, pricing and score →
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