Attention
AI-powered sales workflow automation for revenue teams
At a glance
- Editor scoreNot yet scored
- PricingPricing on request
- Best forMid-market and enterprise sales teams automating follow-up
- Founded2021 · New York, United States
- Facts checked20 Sep 2026
Where it wins
- Drafts call-based follow-up emails for review or automatic sending
- Syncs call insights to CRM notes, mapped fields, and custom objects
- Combines coaching scorecards with multichannel follow-up sequences
Where it doesn't
- Contact-sales pricing makes costs harder to compare upfront
- Its emphasis on follow-up automation may not suit analytics-only needs
- Enterprise implementation and account management may add setup effort
Our verdict on Attention
Attention connects sales-call analysis to the follow-up work that happens afterward. It is designed for mid-market and enterprise revenue teams that want call insights to feed CRM updates, coaching, and customer outreach, rather than treating meeting analytics as a standalone reporting task. Its workflows can draft personalized follow-up emails, update opportunity notes and mapped CRM fields, and surface cross-call deal insights.
The product’s distinctive focus is turning call outcomes into next steps. Teams can send generated emails automatically or review and edit them first, use AI coaching scorecards based on frameworks such as MEDDIC and BANT, and build multichannel sequences involving email, calls, and LinkedIn messages. Calendar synchronization supports scheduling follow-up meetings, while a visual workflow builder connects automations. This breadth will appeal to teams standardizing how calls become CRM activity and outreach; organizations seeking only call summaries or analytics may find the workflow emphasis unnecessary.
Attention connects with Salesforce, HubSpot, Google Calendar, Slack, Zoom, Google Meet, Microsoft Teams, Gmail, Outlook, and Zapier. The product lists 200 integrations, and enterprise customers can access custom CRM configuration, implementation, and account management. According to its pricing model, buyers contact sales rather than selecting a public self-serve plan, so teams should expect a sales-led evaluation. Chat is a listed support channel, and the stated compliance coverage includes SOC 2, GDPR, HIPAA, and SSO/SAML. Choose Attention when call-driven follow-up and CRM automation are central requirements; consider a more analytics-focused alternative if workflow automation is not a priority.
Attention pricing
Attention fact sheet
| Free plan | Not verified |
|---|---|
| Paid from | Not verified |
| Meeting platforms | Not verified |
| Transcription | Not verified |
| Sentiment analysis | Not verified |
| Conversation insights | Not verified |
| CRM integrations | Not verified |
| Recording retention | Not verified |
| Compliance & security | SOC 2, GDPR, HIPAA, SSO/SAML |
| Support | Live chat |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 200+ integrations: Salesforce, HubSpot, Google Calendar, Slack, Zoom, Google Meet … See all → |
| Pricing | Pricing on request |
| Website | attention.com |
| Facts checked | 20 Sep 2026 |
Attention integrations
Attention lists 200+ integrations on its own site — the 10 named here are the ones its pages call out.
- Salesforce
- HubSpot
- Google Calendar
- Slack
- Zoom
- Google Meet
- Microsoft Teams
- Gmail
- Outlook
- Zapier
See all Attention integrations →
Alternatives to Attention
- ChorusConversation intelligence for sales teams focused on coaching, deal momentum, and CRM syncing.—
- Otter.aiOtter.ai turns meetings into searchable transcripts, summaries, and action items.7.0
- Gong EngagePairs call analytics with outreach workflows and CRM-connected pipeline views.—
See all Attention alternatives →
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Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026
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