ARCH review
A Hebrew-focused real estate CRM with matching, telephony, signing, and WhatsApp tools.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
ARCH is a cloud-based real estate CRM for Israeli independent agents, brokerage offices, and multi-branch networks. It brings buyers, sellers, renters, commercial properties, conversations, meetings, documents, listings, and performance management into one system. Its strongest fit is for Hebrew-speaking brokerages that want mobile access alongside office and branch controls, rather than a general-purpose CRM for broad international workflows.
The plan structure builds from operational essentials to advanced communication and branding tools. Core includes CRM records for buyers, sellers, and renters, property management, WhatsApp broadcasts, digital signing, the ARCHI WhatsApp assistant, and Google Calendar synchronization. Smart adds a personal virtual number for each agent, automatic call recording, Hebrew AI call analysis, and a daily manager report. Brand adds office and agent branding, branded property minisites, an office property catalog site, and automatic Facebook group publishing. Infinity includes unlimited use of AI capabilities. The published starting price is ₪199, and the vendor also offers a ₪1 seven-day trial. Listed prices include VAT.
ARCH’s standout focus is the combination of Hebrew-language AI and real estate workflow automation. Automatic matching connects buyers with properties, while virtual telephony, call recording, Hebrew call analysis, and WhatsApp assistance support ongoing client communication. Excel import covers properties and clients, and WhatsApp campaigns include delivery tracking. Digital signing supports brokerage and exclusivity agreements, while listing-board management, valuation tools, minisites, and performance controls extend the system beyond contact storage. The trade-off is a narrow ecosystem: integrations are limited to WhatsApp and Google Calendar, and email is the listed support channel. Choose ARCH for Hebrew-speaking solo agents, small teams, and mid-market brokerages that value an integrated local workflow; consider an alternative if broad integrations or clearer tier-by-tier pricing is a priority.
ARCH pros and cons
- Where it wins
- Automatic buyer-to-property matching
- Hebrew AI call analysis with virtual telephony
- WhatsApp broadcasts, signing, and branded minisites
- Where it doesn't
- Plan pricing beyond the starting point is not transparent
- Integrations are limited to WhatsApp and Google Calendar
- Support is provided through email
ARCH fact sheet, pricing and score →
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