Apteco
Apteco: A broad segmentation and activation suite for teams with mature campaign needs. Ranked #3 of 21 in Customer Segmentation Software by our editors (8.9/10); pricing: 30-day trial; best for mature teams needing full campaign segmentation.
At a glance
- Editor score8.9 / 10
- Pricing30-day trial
- Best forMature teams needing full campaign segmentation
- Free planNo
- Paid from£161/mo
- Refresh frequencyReal-time
- Founded1987 · Warwick, Warwickshire, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Real-time audiences with predictive, behavioural, cluster and RFM modelling
- Multi-channel activation across CRM, advertising, messaging and social platforms
- Interactive dashboards, audience previews, drilldowns and campaign optimisation
Where it doesn't
- No free plan; paid access starts at £231 per month
- A starting configuration is listed at £5,244 per year
- Advanced capabilities are distributed across separate bundles
Our verdict on Apteco
Apteco is a marketing insights and activation platform for organisations that need to connect customer data, analyse behaviour, build audiences and run campaigns. Its suite combines Orbit, a browser-based platform; FastStats, an analytics and segmentation engine; PeopleStage, a campaign management application; and Designer, an administration tool. It is suited to marketers and fundraisers in small businesses, medium-sized organisations and enterprise teams, particularly those needing more than basic audience filters.
Pricing is structured around separate monthly bundles. Selector costs £231 per month and includes audience selections, hosting, audience previews, exports and a starter dashboard. Analyser is £437 per month and adds advanced selections, RFM wizards, dashboards, profiling, visualisation and CRM upload integration. Predictor is £475 per month with predictive, cluster, behavioural and look-alike modelling. Campaign activation ranges from Broadcaster at £161 per month to Campaigner at £419 and Orchestrator at £552. A starting configuration is listed at £5,244 annually. A 30-day trial is available, with a 14-day option for Salesforce data.
Apteco’s breadth is its main distinction. Teams can create audiences using filters, exclusions, profiling, RFM analysis, predictive models, behavioural models, cluster analysis and look-alike modelling, then activate them through email, advertising platforms, CRM systems, SMS, WhatsApp, social media, mobile push, contact centres and direct mail. Integrations include Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, cloud data platforms, APIs and email service providers. Real-time data, triggered events, live-data audiences and FastStats API access support ongoing activation. Choose Apteco when segmentation and campaign orchestration need to sit together; teams seeking a simple, low-cost segmentation tool should look for a narrower option.
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Apteco pricing
All 7 Apteco plans and prices →
Apteco fact sheet
| Free plan | No |
|---|---|
| Paid from | £161/mo |
| Segment methods | Filters and selection rules; profiling; RFM analysis; predictive modelling; behavioural modelling; cluster analysis; look-alike modelling |
| Refresh frequency | Real-time |
| Predictive segments | Yes |
| Anonymous profiles | Not verified |
| Tracked profiles | 10000 profiles |
| Monthly event limit | Not verified |
| Activation destinations | Email service providers; Apteco email; advertising platforms; CRM systems; SMS; WhatsApp; social media; mobile push; contact centres; direct mail |
| Free trial | 30 days |
| Deployment | Cloud, Self-hosted, Desktop |
| Platforms | Web, Windows |
| Compliance & security | ISO 27001, GDPR |
| Support | Email, Phone, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 12 integrations: Salesforce Sales Cloud, Microsoft Dynamics 365, SQL databases, Cloud data platforms, Secure file transfers, APIs … See all → |
| Pricing | 30-day trial (source) |
| Website | apteco.com |
| Facts checked | 20 Sep 2026 |
Apteco integrations
Apteco lists 12 integrations on its own site.
- Salesforce Sales Cloud
- Microsoft Dynamics 365
- SQL databases
- Cloud data platforms
- Secure file transfers
- APIs
- Email service providers
- Advertising platforms
- SMS
- Social media
- Mobile push
Alternatives to Apteco
- SegOps AIBroad behavioral, predictive, and AI-assisted segmentation with real-time activation.9.4
- GrowthLoopA warehouse-centered segmentation platform with deep activation and orchestration capabilities.9.2
- BluecorePredictive, near-real-time audience segmentation for retail marketing activation.8.8
Apteco vs the competition
- Apteco vs SegOps AI
- Apteco vs GrowthLoop
- Apteco vs Bluecore
- Apteco vs CustomerLabs Audience Builder
- Apteco vs Zyro Audience Builder
- Apteco vs RetentionX
Compare Apteco with any tool side by side →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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