Apaya
Apaya: AI-assisted social workflows with approvals and analytics for small marketing teams. Ranked #21 of 24 in Social Media Management - Enterprise Software by our editors (6.8/10); pricing: 3-day trial; best for small teams wanting AI-assisted content workflows.
At a glance
- Editor score6.8 / 10
- Pricing3-day trial
- Best forSmall teams wanting AI-assisted content workflows
- Free planNo
- Paid from$55/mo
- Founded2024 · Wilmington, Delaware, United States
- Facts checked22 Sep 2026
Where it wins
- AI drafts captions, graphics, hashtags, and campaigns from brand inputs
- Approval workflows, audit records, and role-based collaboration
- Advanced analytics plus API, webhooks, and white-label options
Where it doesn't
- Web-only deployment limits desktop and mobile app coverage
- Category specs list one team user and no social inbox
- No free plan; the trial lasts three days
Our verdict on Apaya
Apaya is cloud-based social media management software for businesses, agencies, and enterprise marketing teams. It learns a brand’s voice and visual identity from website content and other inputs, then creates captions, graphics, hashtags, and campaign drafts. Teams can review, edit, approve, schedule, and publish content across Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, and Google Business Profile. Its audience includes small teams that want AI-assisted content workflows, with higher tiers adding controls for larger organizations and agencies.
Pricing is organized into Spark, Blaze, Supernova, and Enterprise. Spark costs $69 per month with monthly billing or $55 per month with annual billing, and includes AI post creation and scheduling, Brand Framework, Post Autopilot, Template Studio, and Basic Support. Blaze costs $129 monthly or $103 with annual billing, adding team collaboration, advanced performance insights, Website Sentinel, and Blog Autopilot. Supernova costs $229 monthly or $183 annually, adding approval workflows, a white-label platform, Launch Concierge, and advanced features. Enterprise adds custom brands, locations, or accounts; SSO and role-based access; enterprise API and webhooks; a dedicated account manager; and procurement and security review support. A three-day free trial is available.
Apaya connects with seven major social networks and provides automated scheduling, publishing, post and campaign analytics, website analytics, team collaboration, approval workflows, and audit records. Enterprise API access and webhooks support custom integrations, while white-label capabilities fit agencies or multi-brand operations. The platform is web-only, and the category specification lists one team user and no social inbox, so organizations needing broad native app coverage, inbox management, or larger included user capacity should evaluate alternatives. Teams prioritizing AI drafting, brand-guided creation, approvals, and analytics should consider Apaya, especially when its higher-tier controls match their operating model.
Your product? Our editors can test Apaya in depth and publish a review, labelled as paid · from $149/mo →
Apaya pricing
All 4 Apaya plans and prices →
Apaya fact sheet
| Free plan | No |
|---|---|
| Paid from | $55/mo |
| Social accounts | 4 |
| Approval workflows | Not verified |
| Role-based permissions | Not verified |
| Publishing channels | Not verified |
| Analytics depth | Not verified |
| Single sign-on | Not verified |
| Free trial | 3 days |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR, SSO/SAML |
| Support | Live chat, Email, Tickets, Docs |
| Built for | Small business, Mid-market, Enterprise (editorial estimate) |
| Integrations | 7 integrations: Facebook, Instagram, LinkedIn, X, TikTok, Pinterest … |
| Pricing | 3-day trial (source) |
| Website | apaya.com |
| Facts checked | 22 Sep 2026 |
Apaya integrations
Apaya lists 7 integrations on its own site.
- X
- TikTok
- Google Business Profile
Alternatives to Apaya
- Brandwatch Social Media ManagementA broad social operations suite for teams coordinating publishing, service, listening, and reporting.9.3
- EmplifiEnterprise social publishing, governance, listening, and analytics in one platform.9.2
- Sprout SocialA broad social suite with inbox, listening and approvals, priced per seat.9.1
Used Apaya? Be the first to review it
The editor score above is our own research. What this page doesn't have yet is a reader's view — what you used Apaya for, what worked and what didn't. No stars are seeded and no review is paid for; an editor reads every one before it appears.
Write a reviewTwo minutes · verified accounts only · read by an editor before it appears
Featured on iTechGuides
Apaya is listed in our Social Media Management - Enterprise Software directory. Add the badge to your site — it links back to this page.
<a href="https://www.itechguides.com/products/apaya/"><img src="https://www.itechguides.com/best/badge/apaya.svg" alt="Featured on iTechGuides" width="230" height="46"></a>
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update