Apaya review
AI-assisted social workflows with approvals and analytics for small marketing teams.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Apaya is cloud-based social media management software for businesses, agencies, and enterprise marketing teams. It learns a brand’s voice and visual identity from website content and other inputs, then creates captions, graphics, hashtags, and campaign drafts. Teams can review, edit, approve, schedule, and publish content across Facebook, Instagram, LinkedIn, X, TikTok, Pinterest, and Google Business Profile. Its audience includes small teams that want AI-assisted content workflows, with higher tiers adding controls for larger organizations and agencies.
Pricing is organized into Spark, Blaze, Supernova, and Enterprise. Spark costs $69 per month with monthly billing or $55 per month with annual billing, and includes AI post creation and scheduling, Brand Framework, Post Autopilot, Template Studio, and Basic Support. Blaze costs $129 monthly or $103 with annual billing, adding team collaboration, advanced performance insights, Website Sentinel, and Blog Autopilot. Supernova costs $229 monthly or $183 annually, adding approval workflows, a white-label platform, Launch Concierge, and advanced features. Enterprise adds custom brands, locations, or accounts; SSO and role-based access; enterprise API and webhooks; a dedicated account manager; and procurement and security review support. A three-day free trial is available.
Apaya connects with seven major social networks and provides automated scheduling, publishing, post and campaign analytics, website analytics, team collaboration, approval workflows, and audit records. Enterprise API access and webhooks support custom integrations, while white-label capabilities fit agencies or multi-brand operations. The platform is web-only, and the category specification lists one team user and no social inbox, so organizations needing broad native app coverage, inbox management, or larger included user capacity should evaluate alternatives. Teams prioritizing AI drafting, brand-guided creation, approvals, and analytics should consider Apaya, especially when its higher-tier controls match their operating model.
Apaya pros and cons
- Where it wins
- AI drafts captions, graphics, hashtags, and campaigns from brand inputs
- Approval workflows, audit records, and role-based collaboration
- Advanced analytics plus API, webhooks, and white-label options
- Where it doesn't
- Web-only deployment limits desktop and mobile app coverage
- Category specs list one team user and no social inbox
- No free plan; the trial lasts three days
Apaya fact sheet, pricing and score →
Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.
Last updated · How we research and update