Anonymised Publisher Data Platform
Anonymised Publisher Data Platform: A publisher-focused platform for enriching, sizing, and activating privacy-preserving cohorts. Ranked #26 of 30 in Data Management Platforms by our editors (6.1/10); pricing: Paid; best for publishers monetizing privacy-safe cohorts.
At a glance
- Editor score6.1 / 10
- PricingPaid
- Best forPublishers monetizing privacy-safe cohorts
- Free planNo
- Audience segmentationYes
- Founded2020 · London, United Kingdom
- Facts checked20 Sep 2026
Where it wins
- Builds segments from taxonomies, entities, actions, and product pages
- Sizes audience reach before advertiser proposals
- Activates cohorts through Google Ad Manager and major SSPs
Where it doesn't
- No free plan is available
- Web-only platform coverage
- Plans are tied to direct-sold impression bands
Our verdict on Anonymised Publisher Data Platform
Anonymised Publisher Data Platform is designed for publishers that want to enrich first-party audience data, create advertiser-specific cohorts, and activate those audiences on their own inventory. It combines cross-domain interest and intent enrichment with segmentation based on taxonomies, entities, user actions, and product pages. Publishers can also create advertiser-brief personas with the Aura AI agent and use those personas across targeting and retargeting workflows.
Pricing is structured around direct-sold impressions: First 5 million direct-sold impressions, 5 million to 10 million direct-sold impressions, and Above 10 million direct-sold impressions. Each plan includes Publisher Data Platform audiences. The published category pricing lists a starting rate of 0.40 per CPM. A pay-as-you-go package is also described, combining 25% of measured SignalLift uplift with the rate card, followed by a possible fixed-fee conversion. Buyers should clarify which commercial structure fits their inventory and sales model before committing.
Activation is a central strength. Publishers can size potential reach before proposals, then deliver audience personas through Google Ad Manager key-values or major SSPs. Cohort-level activation is designed to avoid passing user-level profiles, while Anonymised curation provides an option for monetising unsold inventory against the same personas. The platform is a strong fit for publishers with direct-sold inventory, advertiser-led segmentation needs, and an established ad-tech stack. It is less suitable for teams seeking a free entry tier, non-web deployment, or a general-purpose data management platform outside publishing.
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Anonymised Publisher Data Platform pricing
All 3 Anonymised Publisher Data Platform plans and prices →
Anonymised Publisher Data Platform fact sheet
| Free plan | No |
|---|---|
| Paid from | Not verified |
| Collection methods | Publisher audience data; cross-domain interest and intent data; taxonomies; entities; user actions; product pages |
| Audience segmentation | Yes |
| Lookalike modeling | Not verified |
| Real-time activation | Yes |
| Activation destinations | Google Ad Manager; major SSPs; Anonymised curation |
| CTV activation | Not verified |
| Audience retention | Not verified |
| Deployment | Cloud |
| Platforms | Web |
| Compliance & security | GDPR |
| Support | |
| Built for | Mid-market, Enterprise (editorial estimate) |
| Integrations | 3 integrations: Google Ad Manager, major SSPs, Anonymised curation |
| Pricing | Paid (source) |
| Website | anonymised.io |
| Facts checked | 20 Sep 2026 |
Anonymised Publisher Data Platform integrations
Anonymised Publisher Data Platform lists 3 integrations on its own site.
- Google Ad Manager
- major SSPs
- Anonymised curation
Alternatives to Anonymised Publisher Data Platform
- SAS Data ManagementA broad fit for hybrid data teams that need integration, governance and custom transformations.9.3
- CollibraA governance-first platform for cataloging, lineage, quality, privacy and governed AI.8.8
- Informatica Product 360A deep product-data platform for teams managing complex catalogs across channels.8.7
See all Anonymised Publisher Data Platform alternatives →
Also Ranked In
Anonymised Publisher Data Platform is ranked in 2 of our directories.
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
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