Airship review
A multi-location restaurant CRM combining email, SMS, loyalty and guest analytics.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Airship is a hospitality-focused CRM and marketing platform for restaurants, pubs, bars, hotels and other venue operators. It combines guest data from bookings, EPOS, Wi-Fi, loyalty and other systems into a single customer view. Marketing teams can use email and SMS campaigns, audience segmentation, automated guest journeys, rewards, feedback collection and campaign reporting. Its strongest fit is a multi-location operator that needs customer data and campaign activity connected across venues rather than a standalone email tool.
The published packages are priced monthly per location and scale by estate size. The 1 location plan is £150 per location per month, while 2 to 15 locations is £120 and 6 to 15 locations is £90. The prices then reduce to £75 for 16 to 30 locations, £55 for 31 to 50, £45 for 51 to 100, and £30 for 100+ locations. Each plan lists unlimited email sends, contact storage, users, templates and integrations. Onboarding fees apply, and there is no free plan. The location-based model can make larger estates more economical, while smaller operators face a higher per-location price.
Airship’s ecosystem is central to its proposition. Integrations cover EPOS and POS systems, Wi-Fi platforms, table booking, loyalty, order and pay, and feedback platforms, with Toggle and Sunday also listed. The platform adds Proof of Presence visit and footfall reporting, campaign insights, ROI reporting, an AI email builder and Ask Airship analytics. This breadth suits teams managing email, SMS, loyalty and venue data in one system. Operators seeking only basic newsletter sending may find its hospitality CRM scope unnecessary; multi-location marketers that need connected guest records, automated campaigns and reporting are the clearer fit.
Airship pros and cons
- Where it wins
- Combines guest data from POS, bookings, Wi-Fi and loyalty systems
- Supports email, SMS, segmentation and automated guest journeys
- Includes loyalty tools, ROI reporting and footfall analytics
- Where it doesn't
- No free plan is available
- Onboarding fees apply in addition to monthly packages
- Published location ranges include overlapping 2 to 15 and 6 to 15 plans
Airship fact sheet, pricing and score →
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