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AIRE review

Freemium#17 of 248 in Real Estate CRM Software

A free, WhatsApp-centered CRM for developers with lead scoring, routing, and property workflows.

7.8/10Editor score
AIRE7.8 Visit AIRE

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

AIRE is a real estate CRM for brokers, builders, agencies, and channel partners in India and the UAE. Its focus is lead management across property portals, website forms, advertising sources, WhatsApp, email, and SMS. The product combines AI lead scoring, automated follow-ups, lead routing, property-to-lead mapping, branded listing pages, sales pipeline tracking, booking workflows, and centralized document sharing. Developers and property teams that want WhatsApp-centered lead operations will find its scope aligned with the full sales journey, from capture through post-sale activity.

The published plans show a free plan and a 14-day trial that requires no credit card. Starter includes basic lead management, reminders, personal tasks and targets, three listings, and basic reporting. Pro adds AI scoring, lead-listing mapping, contact forms, templates, and basic task and lead assignment. Ultimate adds analysis, team performance AI analytics, team targets, and automation. Custom extends Ultimate with custom development, on-premise deployment, enterprise SSO, and advanced compliance. Paid pricing is available through sales contact rather than a public numeric price.

AIRE’s ecosystem fit is strongest for teams working across WhatsApp and Indian property portals, including 99acres, MagicBricks, Housing, and NoBroker. Automatic routing by project, territory, or language can organize incoming demand, while drip campaigns, email campaigns, SMS workflows, and merge-variable templates support follow-up. The platform is web-only, so teams seeking a desktop or mobile-native product may prefer another option. AIRE is a strong choice for developers and agencies that need lead prioritization, property matching, and channel-partner workflows in one system; teams requiring publicly listed paid pricing or broader platform availability should look elsewhere.

AIRE pros and cons

  • Where it wins
    • Free access with a 14-day trial and no credit card required
    • WhatsApp workflows, lead scoring, routing, and property matching
    • Tracks sales, bookings, post-sale work, tasks, and documents
  • Where it doesn't
    • Available only through a web platform
    • Paid pricing requires contact with sales
    • Advanced compliance and SSO are limited to Custom

AIRE fact sheet, pricing and score →

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