AIRA review
A WhatsApp-first CRM for AI-assisted lead management and brokerage workflows.
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
AIRA is a cloud CRM and AI assistant for Dubai real estate brokerages, serving solo agents through enterprise teams. Its workflow centers on WhatsApp-based lead and CRM management, with tools for scoring prospects, booking viewings, sending property brochures, tracking deals and commissions, and managing pipelines, properties, inboxes, viewings, and reports through a web CRM. Browser extension deployment and an API are also available.
Lead operations are AIRA’s clearest strength. Teams can import leads from Excel and CSV, synchronize lead ads from Meta, TikTok, and Google, capture leads from screenshots, and route unassigned leads through a claimable pool. Automated post-viewing follow-ups and drip sequences support continued contact, while morning AI briefings and manager alerts add oversight. Integrations include WhatsApp Business Cloud API, Bayut, Property Finder, Dubizzle, Facebook, Meta, TikTok, and Google. This makes AIRA a focused fit for brokerages that already organize prospect communication around WhatsApp and need more structured handoffs.
AIRA is a paid product with Starter, Growth, and Scale plans. The published plan highlights show the same core capabilities across all three tiers, including the WhatsApp command centre, AI lead scoring, market data, property brochures, deal tracking, and automated follow-ups. Annual billing includes three months free, and an early-brokerage launch offer provides an extra 20% off. Two-factor authentication is listed as a compliance-related feature, while support is handled by email. Choose AIRA for WhatsApp-led teams seeking lead automation, ad synchronization, and brokerage tracking in one system. Teams prioritizing a free entry tier, broader support channels, or clearly differentiated plan capabilities should compare alternatives.
AIRA pros and cons
- Where it wins
- WhatsApp command centre with AI lead scoring
- Automated follow-ups, drip sequences, and morning AI briefings
- Lead capture, ad synchronization, imports, and deal tracking
- Where it doesn't
- No free plan is available
- Support is provided through email
- Starter, Growth, and Scale list the same core highlights
AIRA fact sheet, pricing and score →
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