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Netflix raised its U.S. monthly prices on March 26, 2026. Standard with ads increased by $1 to $8.99; ad-free Standard and Premium each increased by $2, to $19.99 and $26.99. Extra-member fees also rose. New members saw the new prices immediately, while existing subscribers were to receive notice before their individual rate changed.

Netflix’s new U.S. prices

The following monthly rates apply to the U.S. price change reported in March 2026. The previous prices and increases are shown for comparison.

Plan or add-on Previous monthly price New monthly price Increase
Standard with ads $7.99 $8.99 $1
Standard, ad-free $17.99 $19.99 $2
Premium $24.99 $26.99 $2
Extra member on an ad-supported plan $6.99 $7.99 $1
Extra member on an ad-free plan $8.99 $9.99 $1

TechCrunch reported the plan prices and rollout after Netflix confirmed the changes; ABC News also reported the plan and add-on prices. TechCrunch and ABC News cover the announcement.

When will your Netflix bill increase?

New members were shown the updated rates starting March 26, 2026. Existing subscribers were to receive an email one month before their own new price took effect, with the rollout occurring over the following months according to billing cycle. Your account notice is the best source for the exact amount and effective date for your subscription.

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What to check before changing plans

If you are weighing a plan change, compare the features you actually use as well as the monthly price. Netflix lists differences by plan in areas such as ads, resolution, simultaneous devices, downloads, and extra-member eligibility. A feature difference alone does not mean upgrading or downgrading is worthwhile for your household.

Netflix says prices and extra-member eligibility can vary by location and package. Its Help Center page may display localized prices, so do not treat a price shown there in another currency as a U.S. rate. Check your own account for available plans and terms. Netflix bills monthly, does not offer annual, multi-month, or lifetime memberships, and says members can change plans or cancel at any time. See Netflix’s Plans and Pricing Help Center page.

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Why did Netflix raise prices?

A Netflix spokesperson told ABC News that the company was updating prices as it reinvests in entertainment quality and members’ experience. That is Netflix’s stated rationale for the change, not independent evidence that the increase will produce a particular improvement.

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Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.

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