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To watch Apple TV+ shows on a smart TV, Roku, or another supported streaming device, open or install the Apple TV app, then sign in with the Apple Account that has an Apple TV subscription. You usually do not need Apple TV hardware if your current TV or streaming player supports the app. Apple now calls the subscription service “Apple TV”; this guide uses “Apple TV+” where it matches the familiar search term.
Before you start
- Connect the TV or streaming device to the internet.
- Check the device’s app store for the Apple TV app. It may already be installed.
- Have the Apple Account used for the subscription ready. Subscription access does not include third-party branded services or titles separately rented or purchased in the Apple TV app. Apple explains what an Apple TV subscription includes.
App availability and features depend on the device, model, country or region, and software version. If the app is absent, check the manufacturer’s app store, update the device software, and confirm support for your exact model and region in Apple’s device setup guide.
Install and sign in on a smart TV
- Connect the TV to Wi-Fi or another internet connection.
- Open the TV’s Apps area or app store and search for Apple TV. If it is already installed, open it instead.
- Choose the sign-in option and use the Apple Account associated with the subscription.
The app’s location differs by manufacturer and model. Apple’s guide includes paths for Samsung, LG, Sony, Panasonic, VIZIO, and Hisense/VIDAA TVs. For Sony models from 2018–2020, Apple calls out the need to update the TV software; newer Sony models use the Android TV or Google TV instructions.
Add Apple TV on Roku
- From the Roku home screen, open Search Channels.
- Search for “Apple TV.” Apple’s setup instructions use the same wording.
- Select the Apple TV channel and follow the prompts to add it.
- Open the Apple TV app and sign in with the Apple Account that has the subscription.
You can also add the channel from the Roku Channel Store. If the app does not appear, check Roku model and regional availability rather than assuming every Roku device supports it.
#1 Best Overall
- HD streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Compact without compromises: The sleek design of Roku Streaming Stick won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- TV, simplified: With setup that only takes minutes, a simple-to-navigate Home Screen, and an uncluttered remote control that does all you need—Roku makes it easier to watch the TV you love.
Install it on Fire TV, Android TV, or Google TV
- Open the device’s Search function or app store.
- Search for Apple TV, install the app if needed, and open it.
- Sign in with the Apple Account used for the subscription.
Some platforms do not support subscriptions or purchases inside the app. Apple says U.S. Fire TV users can subscribe through Fire TV and Prime Video, but other purchases may not be available there; availability varies by device and region. If an in-app purchase option is missing, subscribe or make the purchase on another supported device using the same Apple Account, then sign in on the TV to watch.
Sign in with a code or the TV remote
Depending on the TV or player, the app may let you scan a QR code with your phone or visit link.apple.com and enter the code shown on screen. You can also enter your account details with the TV remote. Follow the options presented by the app; they vary by device. Apple’s setup and sign-in guidance covers these methods. If setup or the internet connection fails, Apple recommends contacting the device manufacturer for help.
Rank #2
- Ultra-speedy streaming: Roku Ultra is 30% faster than any other Roku player, delivering a lightning-fast interface and apps that launch in a snap.
- Cinematic streaming: This TV streaming device brings the movie theater to your living room with spectacular 4K, HDR10+, and Dolby Vision picture alongside immersive Dolby Atmos audio.
- The ultimate Roku remote: The rechargeable Roku Voice Remote Pro offers backlit buttons, hands-free voice controls, and a lost remote finder.
- No more fumbling in the dark: See what you’re pressing with backlit buttons.
- Say goodbye to batteries: Keep your remote powered for months on a single charge.
If the Apple TV app is unavailable
First confirm exact model compatibility and regional availability, and check for a software update. If the current device still cannot run the app, these are the main alternatives:
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One free scan finds every outdated or missing driver and matches the right update for your exact hardware.Free scan · exact hardware match| Option | What you need | Trade-off |
|---|---|---|
| Watch in a browser | Open tv.apple.com on a supported browser and sign in. | Uses a browser rather than the TV’s app; Apple lists web viewing as an option. |
| AirPlay from an iPhone or iPad | Put the Apple device and an AirPlay-compatible TV on the same Wi-Fi network. Open the video, tap AirPlay, and choose the TV. | Requires a compatible TV and network connection. Some video apps do not support AirPlay. See Apple’s AirPlay instructions. |
| Apple TV 4K | An HD or 4K television with HDMI, an HDMI cable, broadband internet, and an Apple Account. Full 4K HDR requires a compatible Ultra High Speed HDMI cable. | Adds dedicated hardware; it is optional when your existing TV or player supports the app. See Apple TV 4K setup requirements. |
What your subscription lets you watch
An Apple TV subscription provides access to Apple TV subscription content, but it does not automatically unlock third-party branded subscriptions or movies and shows separately offered for rent or purchase in the app. Those may require separate subscriptions or payments. Availability of sports and other content can also differ by country or region.
Quick Recap
Best Value
- Streaming made easy: Roku Express lets you stream free, live and premium TV over the Internet—right to your TV. It’s perfect for new users, secondary TVs and easy gifting—but powerful enough for seasoned pros
- Quick and easy setup: Just plug it into your TV with the included High Speed HDMI Cable and connect to the internet to get started
- Tons of power, tons of fun: Compact and power-packed, you’ll stream your favorites with ease; from movies and series on Apple TV, Prime Video, Netflix, The Roku Channel, HBO, Showtime and Google Play to cable alternatives like Hulu with Live TV and PlayStation Vue, enjoy the most talked about TV across free and paid channels
- Low cost, no extra fees: For under $30, Roku Express streaming device includes a High Speed HDMI Cable—and there’s no monthly equipment fee; with access to free TV on hundreds of channels, there’s plenty to stream without spending extra
- Simple remote: Incredibly easy to use, this remote features shortcut buttons to popular streaming channels
Rank #4
- Stunning 4K and Dolby Vision streaming made simple: With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- Breathtaking picture quality: Stunningly sharp 4K picture brings out rich detail in your entertainment with four times the resolution of HD. Watch as colors pop off your screen and enjoy lifelike clarity with Dolby Vision and HDR10+.
- Seamless streaming for any room: With Roku Streaming Stick 4K, watch your favorite entertainment on any TV in the house, even in rooms farther from your router thanks to the long-range Wi-Fi receiver.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
- Compact without compromises: Our sleek design won’t block neighboring HDMI ports, so you can switch from streaming to gaming with ease. Plus, it’s designed to stay hidden behind your TV, keeping wires neatly out of sight
Rank #3
- 4K streaming made simple:With America’s number 1 TV streaming platform,* exploring popular apps—plus tons of free movies, shows, and live TV—is as easy as it is fun. *Based on hours streamed—Hypothesis Group
- 4K picture quality: With Roku Streaming Stick Plus, watch your favorites with brilliant 4K picture and vivid HDR color.
- Compact without compromises: Our sleek design won’t block neighboring HDMI ports, and it even powers from your TV alone, plugging into the back and staying out of sight. No wall outlet, no extra cords, no clutter.
- No more juggling remotes: Power up your TV, adjust the volume, and control your Roku device with one remote. Use your voice to quickly search, play entertainment, and more.
- Shows on the go: Take your TV to-go when traveling—without needing to log into someone else’s device.
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