Do these 3 things before closing this tab:
1Scan for outdated or missing drivers - takes under a minute2Clear out junk files and repair common Windows errors3Fix the driver behind crashes, sound loss and screen glitchesTo price a print-on-demand product in Hostinger AI Builder manual mode, start with the exact Printful fulfillment cost, add relevant product extras and taxes, account for shipping, then set a retail price using cost-plus, market-based, or value-based reasoning. The right figure depends on the product, variant, destination, and store shipping policy—not a universal markup.
What costs should you include in a POD price?
Printful charges you for fulfilling an order after your store receives it. Its fulfillment cost includes producing and shipping the item, but the amount varies by product and can depend on the base item, printing technique, and added features. Check the current amount for the specific product and variant rather than relying on a general estimate. Hostinger’s manual-mode pricing guide and Printful’s pricing information describe these costs.
Other inputs may affect what you keep from a sale:
- Product-specific extras: Printing choices or added features can change Printful’s charge. Some designs may also incur digitalization or setup fees.
- Tax: VAT or sales tax may apply, depending on the transaction and applicable jurisdiction. There is no single rate that applies to every seller or order.
- Shipping charged to the customer: Decide whether the buyer pays a separate shipping amount or whether you incorporate shipping into the product price. Either way, include the fulfillment shipping cost in your calculation.
- Other seller-side expenses: Payment processing, platform, marketing, and other business expenses may affect your actual business profit. The supplier-cost difference alone does not account for them.
Choose a pricing approach
Hostinger describes three useful ways to decide on a retail price. They answer different questions, so you can use one as your primary method and the others as checks.
| Approach | What it focuses on | When it can help |
|---|---|---|
| Cost-plus | Covering costs and adding a chosen contribution | When you need a clear minimum price that accounts for known unit costs |
| Market-based | Prices for comparable products | When you need to understand how your offer is positioned against similar items |
| Value-based | What customers may perceive the design or brand to be worth | When distinctive design, audience, or brand positioning supports a different price from generic alternatives |
For a market comparison, compare products that are genuinely alike in product type, quality, intended audience, and shipping terms. An Amazon listing for a custom T-shirt can offer one reference point for retail positioning, but it does not establish Printful’s cost, equivalent quality, or the right price for your own product.
Quick wins for a faster PC:
Clear out junk files and repair common Windows errorsFree Scan →Scan for outdated or missing drivers - takes under a minuteDriver Scan →#1 Best Overall
How to set a price in manual mode
- Select the product details. Choose the exact product, variant, printing method, design features, and intended fulfillment region. These details can change the supplier charge.
- Check current Printful charges. Look up the fulfillment cost and shipping for your selected product and likely customer destinations. Use Printful’s pricing resources as a starting point, then confirm the amount for your setup; do not treat a general or past figure as permanent.
- Add applicable extras and tax. Include any setup or digitalization fees that apply. Determine tax exposure for your business and orders based on the relevant jurisdictions; Hostinger’s guide does not give a universal tax rate.
- Configure customer-facing shipping in Hostinger. Choose whether the buyer pays separately or shipping is built into the item price, and account for the supplier’s shipping charge in either case. Hostinger supports flat, order-price, and weight-based shipping rules. Printful live rates and automatic flat-rate push are not supported in this integration, so shipping rules need to be set in Hostinger. See the Printful Hostinger setup guide.
- Choose a pricing lens and set the retail amount. Use cost-plus if a required cost contribution is your starting point, market-based pricing if competitiveness is central, or value-based pricing if the design and brand offer a reason for a premium. Compare the resulting price with suitable alternatives before publishing.
- Review the economics after launch. Recheck costs and shipping when supplier rates or tax rules change, and review actual order results. Hostinger advises: “Re-evaluate your prices periodically as Printful rates or tax regulations change.”
How to calculate the contribution from a sale
Printful’s simplified formula is “Your profit = Retail price – Printful cost.” That is useful for understanding the gap between the customer-facing price and the supplier charge, but it is not necessarily your net business profit. Printful’s help guidance explains that the customer’s payment and the fulfillment difference must account for the product, shipping, and applicable taxes. Your other selling expenses may reduce what remains.
For a useful manual-mode calculation, write down the retail amount, the Printful fulfillment charge for the actual product and destination, any applicable product extras, tax exposure, and the shipping amount the customer pays or that you absorb. Then account separately for other business expenses when assessing overall profitability. Do not label the remainder “net profit” unless those costs have also been included.
Rank #2
- Customize by uploading a logo, image, photo, or any combination you prefer. Personalize further by entering your own text.
- Classic, casual tee with a ribbed crewneck, straight hem, durable-double needle stitching, and short sleeves for everyday comfort.
- Available in an inclusive range of sizes for the perfect fit, including fits for men, women, toddlers, kids, big and tall, and plus size. For classic styling in all-gender, unisex sizes, consider the Men's fit type.
- Order in bulk quantities of up to 250 items.
- Printed in the USA using Direct-to-Garment (DTG) printing technology.
How payment timing affects cash flow
The customer pays your store, while Printful bills you separately for fulfillment and shipping through the billing method on your Printful account. That means you may need to cover the supplier charge before the store proceeds are available to you. Configure and maintain the Printful billing method as described in the integration setup guide, and account for this timing when planning order volume and cash flow.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Keep store currency and price display in mind
Hostinger notes that the store currency is managed separately from Printful: “Your store currency is managed separately from Printful and your store currency determines how your customers see prices and pay you.” Set prices with the currency customers will see in mind, and avoid assuming that the displayed store price automatically changes Printful’s supplier charge.
Free tools Windows power users keep installed
One-click scans. No signup required.
Quick Recap
Best Value
- Customize by uploading a logo, image, photo, or any combination you prefer. Personalize further by entering your own text and maximize your customization with front and back printing options.
- Classic, casual tee with a ribbed crewneck, straight hem, durable-double needle stitching, and short sleeves for everyday comfort.
- Available in an inclusive range of sizes for the perfect fit, including fits for men, women, toddlers, kids, big and tall, and plus size. For classic styling in all-gender, unisex sizes, consider the Men's fit type.
- Printed in the USA using Direct-to-Garment (DTG) printing technology. Personalize both sides for printing on the front and back of the t-shirt with no additional fees.
- Order in bulk quantities of up to 250 items.
Rank #3
- For Home and Small Business: Prints 3/4" - 2" wide labels; ideal for home organization (storage bins, bottle, jar, food container, etc.), small business (address, product info, QR Code, barcode, brand logo, etc.), or school and office supplies (name tag, folder, documentation, etc.)
- Versatile App Editing Function: Easily add images from your phone, tablet or PC; customize your labels with 30+ fonts, 50+ frames, and 660+ icons; all free to use
- Enhanced Image Quality: The App delivers precise image processing capabilities, resulting in a high-resolution and clear output; enhanced aesthetic appeal, formality, and richness
- Easy to Use: The APP is completely free, requires no registration; features auto label size recognition; no ink or toner needed; create labels quickly and easily
- Versatile Label Compatiblity: Compatible with square, round, address, cable, jewelry and file labels, to meet all your needs; ensuring a perfect fit for any project; keeps everything neat and tidy
Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on Amazon at the time of purchase will apply.
