To update your business information on Google, sign in to the Google Account linked to its Business Profile, find the business in Google Search or Maps, choose Edit profile, change the relevant field, and save. If you do not yet manage the profile, claim it and complete the verification Google offers first. Google says Business Profiles are free to manage.
Before you edit: access, claim, and verification
- Sign in to the Google Account that manages the business’s profile.
- Search Google for the business, or open it in the Google Maps app.
- If the profile is not managed by you, add or claim the eligible business profile and follow Google’s verification steps. Google says adding or claiming a profile is free, and verification enables you to manage its information. See Google’s guide to getting started with a Business Profile.
- Once you have access, open Edit profile, update the field you need, and save. The controls can vary between Search and Maps and by device; some profiles require verification before Google allows edits. See Google’s instructions for editing a Business Profile.
For an individual location, Search and the Maps app are the documented ways to manage the profile. Use whichever exposes the control you need; the two interfaces do not always have identical options.
What to update—and how to avoid common mistakes
Business name
Enter the name customers recognize in the real world. Keep keywords, hours, categories, address, and service area in their dedicated fields rather than adding them to the business name. Google warns that unnecessary additions can lead to suspension and advises businesses to maintain only one profile per business. Review Google’s Business Profile guidelines before making changes that affect how the business is represented.
Address or service area
An address shown on a profile is public. If customers do not visit your location—for example, because you travel to serve them—you can hide the address and show a service area instead. Make sure the address is complete and reflects the real location. If Google cannot place it accurately, you may be able to adjust the map pin. See Google’s guidance on adding or editing an address.
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Google says profile changes usually appear in about 10 minutes, but some may take up to 30 days. That is a general range, not a publication-time guarantee for a specific edit.
Opening hours
Set the hours customers can ordinarily visit or contact the business, using the schedule that applies to your operation. Google supports split shifts by allowing two entries for the same day, as well as 24-hour days. Add special hours for temporary exceptions such as holidays, and use “More hours” when a service has a schedule distinct from the business’s main hours. Follow Google’s editing guidance for the current controls. Some businesses, including those that operate only by appointment or have schedules that vary by activity, should not enter ordinary hours; follow Google’s representation guidance rather than guessing.
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Attributes
Attributes can tell customers about details such as outdoor seating or Wi-Fi. Some can be edited by the business; others may be added from customer input. Available attributes depend on the business and Google’s options for its profile. See Google’s information about Business Profile attributes.
Photos and videos: requirements and publication status
Your profile must be verified for photos and videos you upload to appear on Google. Google’s current media instructions recommend JPG or PNG images from 10 KB to 5 MB, with a recommended resolution of 720 × 720 pixels and a minimum of 250 × 250 pixels. Choose an image that is in focus, well lit, and representative of the business. Videos can be up to 30 seconds and 75 MB, and must be 720p or higher. Check Google’s photo and video guidelines if exact specifications matter, since requirements can change.
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Google says media may take 24–48 hours to appear. A selected cover photo is not guaranteed to be the first image Google displays. Check the upload status: pending means it is still being processed, not approved means it was not accepted, and live means it is published.
Independent reader supportYour contribution helps us test, update, and keep practical guides available for everyone.Managing multiple business locations
If you manage multiple locations, start with Google’s bulk location management guidance. For a larger operation, a third-party listing-management service may also be worth evaluating, but its fit depends on your needs. Compare how many locations it supports, its approval workflow and access controls, and whether it covers the platforms your business uses. No specific service or feature set is established here.
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