To stop Microsoft Store product-page videos from starting automatically, open the Store app and go to Profile > Store settings, then switch Video autoplay off. This turns off the Store preference; Microsoft does not document it as a setting guaranteed to survive every update or account change.
Turn off Video autoplay in Microsoft Store
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Open the Microsoft Store app.
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Select the Profile button, shown as the account icon.
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Select Store settings.
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Find Video autoplay and switch it Off.
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Open a Store product page and check whether its video stays stopped until you choose to play it. This is a practical check, not a behavior independently tested by the cited sources.
Microsoft confirms that Store settings include an option to toggle video autoplay on or off. Its October 16, 2024 announcement described the control in connection with a redesigned product-page experience where app or game trailers could appear as users browsed listings. The feature began rolling out with Microsoft Store version 22409 or higher; that version is rollout context, not a requirement established for using the setting. Microsoft Store Team announcement
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The navigation path above is also documented in an independent tutorial updated December 20, 2025, which describes trailers autoplaying when hovering over a tile or opening a Store page. ElevenForum tutorial
What this setting controls—and what it does not
Video autoplay controls promotional videos or trailers on Microsoft Store listings. It is not a system-wide switch for all videos in Windows or in apps downloaded from the Store.
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Windows video playback settings: Windows Settings > Apps > Video playback concerns apps that use Windows’ built-in video platform, including playback resolution and video enhancement options. It does not disable Store listing trailers. Microsoft: Change video playback settings in Windows
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Windows AutoPlay: Windows’ AutoPlay settings and the
DisableAutoplayregistry value concern media and devices such as removable drives and memory cards, not Microsoft Store promotional videos. Microsoft Learn: AutoPlay registry valuesWhat’s actually slowing this PC down?
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Store App updates: The separate App updates switch controls whether Microsoft Store automatically installs app updates; it does not control listing videos. Microsoft: Get updates for apps and games in Microsoft Store
If Store videos start playing again
Return to Microsoft Store > Profile > Store settings and check that Video autoplay remains off. The available documentation confirms the preference and where to find it, but does not establish that the choice is permanently enforced across Store updates, account changes, or moving to another device. The exact interface can also change over time.
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