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Strategy’s bitcoin holdings can swing its reported earnings sharply because, since January 1, 2025, the company has recognized changes in bitcoin’s fair value in net income or loss. Those accounting gains and losses are generally unrealized until bitcoin is sold; they are distinct from software operations, cash and liquidity, and Strategy’s company-defined bitcoin-per-share metrics.
How does bitcoin’s accounting affect Strategy’s earnings?
Strategy adopted the accounting standard ASU 2023-08 on January 1, 2025. Under the new method, it measures bitcoin at fair value at each reporting date and records the change in value in net income or loss for that period. The adoption adjustment increased opening retained earnings by $12.7 billion.
A reported fair-value loss is not, by itself, a cash outflow: it reflects a lower measured value for bitcoin the company holds. A gain similarly reflects a higher measured value, not necessarily cash received from a sale. Because Strategy holds a large bitcoin position, price movements can outweigh the effect of its software business in the headline operating result.
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| Period | Reported result and bitcoin effect | Other relevant detail |
|---|---|---|
| Q1 2025 | $5.9 billion unrealized fair-value loss on digital assets | At March 31, Strategy reported 528,185 BTC, a bitcoin market price of $82,445, and average cost of $67,457. |
| Q4 2025 | $17.4 billion operating loss, including a $17.4 billion unrealized digital-asset loss; $12.4 billion net loss | Cash and cash equivalents were $2.3 billion. |
| Q2 2026 | $8.33 billion operating loss, including an $8.32 billion unrealized digital-asset loss; $8.22 billion net loss, or $24.45 per diluted common share | In Q2 2025, Strategy reported $14.03 billion operating income, including a $14.05 billion unrealized bitcoin gain, and $10.02 billion net income. |
The Q2 2025 and Q2 2026 results show how a favorable bitcoin fair-value movement can contribute to income in one quarter and an adverse movement can dominate the result in another. Strategy said in its Q2 2026 release that its earnings are “extremely sensitive to changes in the market price of bitcoin.”
Why comparisons across 2025 can be misleading
ASU 2023-08 changed the way Strategy reports bitcoin value changes. Before adoption, the company used a cost-less-impairment model: a decline that qualified as impairment was recorded, while a later recovery generally did not reverse that impairment in the same way as fair-value accounting. Under the method adopted in 2025, both increases and decreases in fair value flow through the income statement.
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That difference matters when comparing Q4 2025 with Q4 2024. Strategy reported a $17.4 billion unrealized digital-asset loss in Q4 2025, while the $1.0 billion digital-asset impairment loss in Q4 2024 was measured under the prior model. The large change across those periods reflects bitcoin price movement and a change in accounting treatment; the figures are not directly like-for-like measures of an identical accounting process.
How to read Strategy’s balance sheet and bitcoin holdings
The balance sheet contains more than the bitcoin position. For June 30, 2026, Strategy reported $1.71 billion in cash and cash equivalents and $736.1 million in short-term investments. These are balance-sheet figures for that date, separate from the bitcoin holdings snapshot Strategy reported later.
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Strategy’s bitcoin summary as of July 26, 2026, listed 843,775 BTC, an original cost basis of $63.69 billion, and a market value of $54.77 billion. The market value used a bitcoin price of approximately $64,915 on July 27, 2026. Because the holdings count and price are dated after June 30, they should not be read as June 30 balance-sheet amounts. Original cost basis is what Strategy paid, while market value is an estimate based on the stated price date.
Cash, short-term investments, bitcoin and obligations such as debt and preferred stock answer different balance-sheet questions. The cash and investment amounts describe resources available in those categories; the bitcoin valuation describes a volatile asset position. A bitcoin-per-share figure or bitcoin market value alone does not show the amount attributable to common stockholders after liabilities and senior claims.
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What Strategy’s bitcoin-per-share metrics do—and do not—measure
Strategy also reports company-defined metrics intended to describe bitcoin holdings relative to assumed diluted shares. They are not substitutes for GAAP earnings, a valuation of common equity, or a measure of liquidity.
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1Clear out junk files and repair common Windows errors2Scan for outdated or missing drivers - takes under a minute3Repair Windows errors before they cause bigger problems- Bitcoin Per Share: gross bitcoin holdings, expressed in satoshis, divided by assumed diluted shares outstanding.
- BTC Yield: the percentage change in Bitcoin Per Share over a reference period. For interim reporting, Strategy typically uses a year-to-date or other stated reference period; a quarterly figure should not automatically be interpreted as a stand-alone quarter return.
- BTC Gain: the implied change in bitcoin-denominated holdings associated with the Bitcoin Per Share calculation.
- BTC $ Gain: BTC Gain translated into dollars using a specified bitcoin market price.
Strategy cautions that these calculations exclude liabilities and the preferential rights of preferred stockholders to dividends and assets in liquidation. They also rely on assumptions about debt refinancing or conversion that may not occur. As a result, the measures can overstate or understate the bitcoin exposure attributable to common stockholders. BTC Yield is not an investment yield and is not the same as a common shareholder’s return.
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How to interpret an earnings headline
- Separate the components: look for the unrealized digital-asset gain or loss, then distinguish it from software revenue, gross profit and other operating costs. The bitcoin mark can dominate reported earnings without describing software performance by itself.
- Check the accounting period: compare results under the same accounting method, especially across the January 1, 2025 adoption boundary.
- Match each asset figure to its date: quarter-end balance-sheet figures and later bitcoin holdings summaries may refer to different dates and prices.
- Keep liquidity separate from valuation: cash and short-term investments are distinct from bitcoin’s market value, which can change substantially with its price.
- Treat company KPIs as supplemental: BTC Yield and related measures describe a gross bitcoin/share calculation, not earnings, liquidity, or the net position of common shareholders.
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