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Diageo announced on 10 January 2020 that Benedetto Conversano would become its chief information officer (CIO), with a planned start date of 15 May 2020. He was appointed to lead a newly consolidated digital and technology function spanning technology, business support, data and analytics.
Who did Diageo appoint as CIO?
Diageo named Benedetto Conversano, then Avon’s Chief Digital and Information Officer, as its incoming CIO. Contemporary reports said he would report to Diageo Chief Financial Officer Kathy Mikells. CIO.com reported the appointment, as did The Spirits Business.
When was the appointment announced, and when was he due to start?
The announcement was dated 10 January 2020. Conversano was expected to take up the role on 15 May 2020; the announcement date and planned start date are distinct. The reports describe a planned appointment, not confirmation of his later start or his current employment.
What would Diageo’s digital and technology function do?
The appointment coincided with the creation of a consolidated digital and technology function. The reports described it as bringing Diageo’s technology elements together and providing end-to-end IT and business support, including responsibility for data and analytics. CIO.com linked the restructuring to the departure of Chief Productivity Officer Brian Franz in late 2019.
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What was Conversano’s career background?
Before the planned move to Diageo, Conversano had more than 25 years of experience in fast-moving consumer goods (FMCG) and retail, according to the contemporaneous reports. His previous employers included Procter & Gamble, Fater JV, IKEA and Jeronimo Martins. The reports do not detail specific projects or measurable outcomes from those roles.
What did Diageo and Conversano say?
The Spirits Business quoted Conversano as saying, “It is an honour and a privilege to join a company like Diageo,” and attributed this welcome to Mikells: “I am delighted to welcome Benedetto to Diageo as chief information officer.”
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