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Head-to-head · Augmented Analytics Software

Zoho Analytics vs Salesforce CRM Analytics

  • Updated Oct 2026
  • Both researched from official sources
  • 7 checks side by side
Higher score Zoho Analytics #2 in Augmented Analytics Software 9.2/10 Free plan · 15-day trial Free planFree trial✓ 0 of 5 features Visit Zoho Analytics

Zoho Analytics leads on 2 checks, Salesforce CRM Analytics on 0, and 5 are even. Who comes out ahead on the 7 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Analytics · 9.2/10
  • Lowest starting priceZoho Analytics · $24/mo
  • Free planonly Zoho Analytics
  • Free trialonly Zoho Analytics
  • Most featuresSalesforce CRM Analytics · 5 of 5

Zoho Analytics scores higher on our rubric for augmented analytics software: 9.2 against 8.7 out of 10; our editors rank them #2 and #7.

Zoho Analytics offers free plan; Salesforce CRM Analytics doesn't. Zoho Analytics is cheaper to start at $24/user/mo against $140/user/mo. On deployment options, Zoho Analytics gives you Hybrid where Salesforce CRM Analytics offers Cloud.

Zoho Analytics is the better fit for budget-conscious teams needing broad augmented BI. Salesforce CRM Analytics is the better fit for salesforce-centric revenue and customer analytics.

  • Zoho Analytics fits best

    Budget-conscious teams needing broad augmented BI

  • Salesforce CRM Analytics fits best

    Salesforce-centric revenue and customer analytics

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Analytics 9.2/10 Visit ↗ Salesforce CRM Analytics 8.7/10 Visit ↗
At a glance
Editor score 9.2 8.7
Ranking #2 in Augmented Analytics Software #7 in Augmented Analytics Software
Best for Budget-conscious teams needing broad augmented BI Salesforce-centric revenue and customer analytics
Pricing model Free plan + paid Paid
Starting price $24/mo (best) $140/user/mo
Free plan ✓ (best) —
Free trial 15 days —
Deployment Cloud, Self-hosted Cloud, Mobile
Platforms Web, Windows, Linux, iOS, Android Web, iOS, Android
Support Email, Live chat, Phone, Tickets, Community, Docs Community, Docs
Integrations 500+ integrations 9 integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Zoho Analytics 0/5 · Salesforce CRM Analytics 5/5
Natural-language analysis Not checked yet ✓ (best)
Automated insights Not checked yet ✓ (best)
AI explanations Not checked yet ✓ (best)
Forecasting Not checked yet ✓ (best)
Root-cause analysis Not checked yet ✓ (best)
Specs
Deployment options Hybrid Cloud
Our review
Pros
  • Ask Zia provides natural-language analytics alongside predictive insights.
  • Connects business apps, databases, files, feeds, and APIs.
  • Free plan and $24/month Basic entry price support smaller teams.
  • Conversational exploration, diagnostic insights, and predictive outcomes
  • Connects Salesforce with warehouses, databases, and business applications
  • Includes dashboards, data preparation, forecasting, and mobile apps
Cons
  • The Free plan is limited to 2 users and 10,000 rows.
  • Basic is limited to 2 users and 0.5 million rows.
  • Advanced capacity and user access require higher plan tiers.
  • Starts at $140 per user per month with annual billing
  • Einstein Discovery requires the higher-priced CRM Analytics Plus plan
  • Best suited to teams already centered on Salesforce workflows
Our verdict

Zoho Analytics is a self-service business intelligence platform for importing, combining, analyzing, and visualizing data. It suits small teams that need dashboards and reports, as well as larger organizations that require sharing…

Read the review →

Salesforce CRM Analytics is a cloud analytics platform embedded in Salesforce CRM, built for mid-market and enterprise organizations that want sales, service, and customer analysis within existing workflows. It combines interactive…

Read the review →
  1. Zoho AnalyticsAugmented Analytics Software 9.2Free plan · 15-day trial
  2. Salesforce CRM AnalyticsAugmented Analytics Software 8.7Paid

Strengths and trade-offs

  • Zoho Analytics — where it wins

    • Ask Zia provides natural-language analytics alongside predictive insights.
    • Connects business apps, databases, files, feeds, and APIs.
    • Free plan and $24/month Basic entry price support smaller teams.

    Where it doesn't

    • The Free plan is limited to 2 users and 10,000 rows.
    • Basic is limited to 2 users and 0.5 million rows.
    • Advanced capacity and user access require higher plan tiers.
  • Salesforce CRM Analytics — where it wins

    • Conversational exploration, diagnostic insights, and predictive outcomes
    • Connects Salesforce with warehouses, databases, and business applications
    • Includes dashboards, data preparation, forecasting, and mobile apps

    Where it doesn't

    • Starts at $140 per user per month with annual billing
    • Einstein Discovery requires the higher-priced CRM Analytics Plus plan
    • Best suited to teams already centered on Salesforce workflows
  • Zoho Analytics9.2/10 · Free plan · 15-day trial

    Broad augmented analytics for teams that want many capabilities at a low entry price.

    Visit Zoho AnalyticsFull verdict →
  • Salesforce CRM Analytics8.7/10 · Paid

    A Salesforce-focused analytics platform combining exploration, forecasting, and AI-assisted insights.

    Visit SalesforceFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update