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Head-to-head · Business Intelligence Tools

Zoho Analytics vs Qlik Sense

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Zoho Analytics #3 in Business Intelligence Tools 9.2/10 Free plan · 15-day trial Free planFree trial✓ 4 of 4 features Visit Zoho Analytics
Qlik Sense #7 in Business Intelligence Tools 8.8/10 30-day trial Free trial✓ 4 of 4 features Visit Qlik Sense

Zoho Analytics leads on 2 checks, Qlik Sense on 0, and 4 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Analytics · 9.2/10
  • Lowest starting priceZoho Analytics · $24/mo
  • Free planonly Zoho Analytics
  • Free trialboth

Zoho Analytics scores higher on our rubric for business intelligence tools: 9.2 against 8.8 out of 10; our editors rank them #3 and #7.

Zoho Analytics offers free plan; Qlik Sense doesn't. Zoho Analytics is cheaper to start at $24/user/mo against $300/user/mo.

Zoho Analytics is the better fit for budget-conscious teams, especially Zoho users. Qlik Sense is the better fit for enterprise teams needing governed exploration.

  • Zoho Analytics fits best

    Budget-conscious teams, especially Zoho users

  • Qlik Sense fits best

    Enterprise teams needing governed exploration

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Analytics 9.2/10 Visit ↗ Qlik Sense 8.8/10 Visit ↗
At a glance
Editor score 9.2 8.8
Ranking #3 in Business Intelligence Tools #7 in Business Intelligence Tools
Best for Budget-conscious teams, especially Zoho users Enterprise teams needing governed exploration
Pricing model Free plan + paid Paid
Starting price $24/mo (best) $300/mo
Free plan ✓ (best) —
Free trial 15 days 30 days
Free trial length 15 days · no card needed 30 days
Deployment Cloud, Self-hosted Cloud, Self-hosted
Platforms Web, Windows, Linux, iOS, Android Web, Windows, iOS
Support Email, Live chat, Phone, Tickets, Community, Docs Community, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2
Integrations 500+ integrations 500+ integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoho Analytics 4/4 · Qlik Sense 4/4
Row-level security ✓ ✓
Scheduled reports ✓ ✓
Embedded analytics ✓ ✓
Natural-language queries ✓ ✓
Specs
Deployment Hybrid Hybrid
Refresh frequency Hourly Hourly
Viewer seats 0 seats Not checked yet
Our review
Pros
  • Free plan includes unlimited reports and dashboards
  • Connects business apps, databases, files, feeds, and cloud storage
  • Includes row-level security, embedding, mobile BI, and Ask Zia
  • Associative exploration with drill-downs, filtering, and interactive dashboards
  • Natural-language queries, AI-assisted insights, and automated machine learning
  • Row- and column-level security, alerts, reload scheduling, and embedding
Cons
  • Free Plan is limited to 2 users and 10,000 rows
  • Basic includes 2 users; viewer seats are add-ons
  • Advanced analytics features may require a paid tier
  • No free plan for teams that want a zero-cost starting point
  • Starter is limited to 10 users and 10 GB of data for analysis
  • Published paid plans use annual billing
Our verdict

Zoho Analytics is a self-service business intelligence platform for organizations that need to connect business data, prepare it, and create reports, dashboards, and analytical applications. It suits budget-conscious teams, particularly…

Read the review →

Qlik Sense is a business intelligence and analytics platform for business users, analysts, developers, and enterprises that need governed analysis across multiple data sources. It combines self-service visualization, interactive…

Read the review →
  1. Zoho AnalyticsBusiness Intelligence Tools 9.2Free plan · 15-day trial
  2. Qlik SenseBusiness Intelligence Tools 8.830-day trial

Strengths and trade-offs

  • Zoho Analytics — where it wins

    • Free plan includes unlimited reports and dashboards
    • Connects business apps, databases, files, feeds, and cloud storage
    • Includes row-level security, embedding, mobile BI, and Ask Zia

    Where it doesn't

    • Free Plan is limited to 2 users and 10,000 rows
    • Basic includes 2 users; viewer seats are add-ons
    • Advanced analytics features may require a paid tier

  • Qlik Sense — where it wins

    • Associative exploration with drill-downs, filtering, and interactive dashboards
    • Natural-language queries, AI-assisted insights, and automated machine learning
    • Row- and column-level security, alerts, reload scheduling, and embedding

    Where it doesn't

    • No free plan for teams that want a zero-cost starting point
    • Starter is limited to 10 users and 10 GB of data for analysis
    • Published paid plans use annual billing

More comparisons

All business intelligence tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update