Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Business Intelligence Tools

Zoho Analytics vs Looker

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Zoho Analytics #3 in Business Intelligence Tools 9.2/10 Free plan · 15-day trial Free planFree trial✓ 4 of 4 features Visit Zoho Analytics
Looker #5 in Business Intelligence Tools 9.0/10 Pricing on request ✓ 4 of 4 features Visit Looker

Zoho Analytics leads on 1 check, Looker on 0, and 4 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Analytics · 9.2/10
  • Free planonly Zoho Analytics
  • Free trialonly Zoho Analytics

Zoho Analytics scores higher on our rubric for business intelligence tools: 9.2 against 9.0 out of 10; our editors rank them #3 and #5.

Zoho Analytics offers free plan; Looker doesn't.

Zoho Analytics is the better fit for budget-conscious teams, especially Zoho users. Looker is the better fit for governed analytics on Google Cloud.

  • Zoho Analytics fits best

    Budget-conscious teams, especially Zoho users

  • Looker fits best

    Governed analytics on Google Cloud

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Analytics 9.2/10 Visit ↗ Looker 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #3 in Business Intelligence Tools #5 in Business Intelligence Tools
Best for Budget-conscious teams, especially Zoho users Governed analytics on Google Cloud
Pricing model Free plan + paid Paid
Starting price $24/mo —
Free plan ✓ (best) —
Free trial 15 days —
Deployment Cloud, Self-hosted Cloud, Self-hosted
Platforms Web, Windows, Linux, iOS, Android Web
Support Email, Live chat, Phone, Tickets, Community, Docs Live chat, Phone, Tickets, Docs · 24/7
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, HIPAA, SSO/SAML, 2FA
Integrations 500+ integrations 6 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoho Analytics 4/4 · Looker 4/4
Row-level security ✓ ✓
Scheduled reports ✓ ✓
Embedded analytics ✓ ✓
Natural-language queries ✓ ✓
Specs
Deployment Hybrid Hybrid
Refresh frequency Hourly Hourly
Viewer seats 0 seats Not checked yet
Our review
Pros
  • Free plan includes unlimited reports and dashboards
  • Connects business apps, databases, files, feeds, and cloud storage
  • Includes row-level security, embedding, mobile BI, and Ask Zia
  • LookML creates a governed semantic layer for shared metrics.
  • Access filters support row-level data restrictions.
  • Embedding, APIs, scheduling, and Gemini-powered analytics extend its reach.
Cons
  • Free Plan is limited to 2 users and 10,000 rows
  • Basic includes 2 users; viewer seats are add-ons
  • Advanced analytics features may require a paid tier
  • Pricing requires contacting sales and has no free plan.
  • The published plans limit included users to 10 Standard and 2 Developer Users.
  • Its governance depth may exceed the needs of simpler reporting teams.
Our verdict

Zoho Analytics is a self-service business intelligence platform for organizations that need to connect business data, prepare it, and create reports, dashboards, and analytical applications. It suits budget-conscious teams, particularly…

Read the review →

Looker is a business intelligence platform for organizations that need governed metrics, self-service exploration, dashboards, scheduled delivery, sharing, and embedded analytics. LookML provides the semantic modeling layer, while Explores…

Read the review →
  1. Zoho AnalyticsBusiness Intelligence Tools 9.2Free plan · 15-day trial
  2. LookerBusiness Intelligence Tools 9.0Pricing on request

Strengths and trade-offs

  • Zoho Analytics — where it wins

    • Free plan includes unlimited reports and dashboards
    • Connects business apps, databases, files, feeds, and cloud storage
    • Includes row-level security, embedding, mobile BI, and Ask Zia

    Where it doesn't

    • Free Plan is limited to 2 users and 10,000 rows
    • Basic includes 2 users; viewer seats are add-ons
    • Advanced analytics features may require a paid tier

  • Looker — where it wins

    • LookML creates a governed semantic layer for shared metrics.
    • Access filters support row-level data restrictions.
    • Embedding, APIs, scheduling, and Gemini-powered analytics extend its reach.

    Where it doesn't

    • Pricing requires contacting sales and has no free plan.
    • The published plans limit included users to 10 Standard and 2 Developer Users.
    • Its governance depth may exceed the needs of simpler reporting teams.
  • Zoho Analytics9.2/10 · Free plan · 15-day trial

    A flexible, affordable BI platform with broad connectors and practical AI features.

    Visit Zoho AnalyticsFull verdict →
  • Looker9.0/10 · Pricing on request

    A deep governed analytics platform for Google Cloud environments, with contact-sales pricing.

    Visit LookerFull verdict →

More comparisons

All business intelligence tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update