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Head-to-head · Financial Dashboards

Zoho Analytics vs Fathom

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zoho Analytics #1 in Financial Dashboards 9.2/10 Free plan · 15-day trial Free planFree trial✓ 0 of 2 features Visit Zoho Analytics
Fathom #4 in Financial Dashboards 8.5/10 14-day trial Free trial✓ 0 of 2 features Visit Fathom

Zoho Analytics leads on 2 checks, Fathom on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZoho Analytics · 9.2/10
  • Lowest starting priceZoho Analytics · $24/mo
  • Free planonly Zoho Analytics
  • Free trialboth

Zoho Analytics scores higher on our rubric for financial dashboards: 9.2 against 8.5 out of 10; our editors rank them #1 and #4.

Zoho Analytics offers free plan; Fathom doesn't. Zoho Analytics is cheaper to start at $24/mo against $59/mo.

Zoho Analytics is the better fit for teams needing broad, flexible business dashboards. Fathom is the better fit for teams needing detailed forecasts and variance analysis.

  • Zoho Analytics fits best

    Teams needing broad, flexible business dashboards

  • Fathom fits best

    Teams needing detailed forecasts and variance analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zoho Analytics 9.2/10 Visit ↗ Fathom 8.5/10 Visit ↗
At a glance
Editor score 9.2 8.5
Ranking #1 in Financial Dashboards #4 in Financial Dashboards
Best for Teams needing broad, flexible business dashboards Teams needing detailed forecasts and variance analysis
Pricing model Free plan + paid Paid
Starting price $24/mo (best) $59/mo
Free plan ✓ (best) —
Free trial 15 days 14 days
Free trial length 15 days · no card needed 14 days · no card needed
Deployment Cloud, Self-hosted Cloud
Platforms Web, Windows, Linux, iOS, Android Web
Support Email, Live chat, Phone, Tickets, Community, Docs Email, Docs
Compliance SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA SOC 2, ISO 27001, GDPR, 2FA
Integrations 500+ integrations 7 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zoho Analytics 0/2 · Fathom 0/2
Scheduled reports Not checked yet Not checked yet
Cash flow views Not checked yet Not checked yet
Specs
Financial data sources Not checked yet Not checked yet
Accounting integrations Not checked yet Not checked yet
Deployment Not checked yet Not checked yet
Our review
Pros
  • Connects business apps, databases, files, and feeds for analysis
  • Offers interactive dashboards, scheduled delivery, and embedded reports
  • Includes row-level security and cloud or self-hosted deployment
  • Forecasts profit and loss, balance sheet and cash flow together
  • Supports driver-based forecasts, scenarios and forecast-versus-actual analysis
  • Consolidates multiple companies with company-based pricing tiers
Cons
  • Free plan is limited to 2 users and 10,000 rows
  • Basic is limited to 2 users and 0.5 million rows
  • Enterprise is capped at 50 users and 50 million rows
  • No free plan; access starts at $59 per month per company
  • Extra-company charges apply beyond each plan’s included companies
  • Integrations are focused on accounting, spreadsheet and related tools
Our verdict

Zoho Analytics is a self-service business intelligence product for importing, combining, analyzing, and visualizing data from business apps, databases, files, and APIs. It suits teams that need to build reports and dashboards across varied…

Read the review →

Fathom is a cloud financial reporting and analysis platform for businesses and accounting firms. Its forecasting tools cover profit and loss, balance sheet and cash flow, with operational drivers, adjustable assumptions and scenarios for…

Read the review →
  1. Zoho AnalyticsFinancial Dashboards 9.2Free plan · 15-day trial
  2. FathomFinancial Dashboards 8.514-day trial

Strengths and trade-offs

  • Zoho Analytics — where it wins

    • Connects business apps, databases, files, and feeds for analysis
    • Offers interactive dashboards, scheduled delivery, and embedded reports
    • Includes row-level security and cloud or self-hosted deployment

    Where it doesn't

    • Free plan is limited to 2 users and 10,000 rows
    • Basic is limited to 2 users and 0.5 million rows
    • Enterprise is capped at 50 users and 50 million rows
  • Fathom — where it wins

    • Forecasts profit and loss, balance sheet and cash flow together
    • Supports driver-based forecasts, scenarios and forecast-versus-actual analysis
    • Consolidates multiple companies with company-based pricing tiers

    Where it doesn't

    • No free plan; access starts at $59 per month per company
    • Extra-company charges apply beyond each plan’s included companies
    • Integrations are focused on accounting, spreadsheet and related tools
  • Zoho Analytics9.2/10 · Free plan · 15-day trial

    Zoho Analytics combines business data into interactive dashboards, with cloud and self-hosted options.

    Visit Zoho AnalyticsFull verdict →
  • Fathom8.5/10 · 14-day trial

    Fathom combines three-way forecasting, variance analysis and multi-company reporting.

    Visit FathomFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update