Head-to-head · Financial Dashboards
Zoho Analytics vs Fathom
Zoho Analytics leads on 2 checks, Fathom on 0, and 0 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreZoho Analytics · 9.2/10
- Lowest starting priceZoho Analytics · $24/mo
- Free planonly Zoho Analytics
- Free trialboth
Zoho Analytics scores higher on our rubric for financial dashboards: 9.2 against 8.5 out of 10; our editors rank them #1 and #4.
Zoho Analytics offers free plan; Fathom doesn't. Zoho Analytics is cheaper to start at $24/mo against $59/mo.
Zoho Analytics is the better fit for teams needing broad, flexible business dashboards. Fathom is the better fit for teams needing detailed forecasts and variance analysis.
- Zoho Analytics fits best
Teams needing broad, flexible business dashboards
- Fathom fits best
Teams needing detailed forecasts and variance analysis
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Side by side
| Feature | Zoho Analytics 9.2/10 Visit ↗ | Fathom 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.5 |
| Ranking | #1 in Financial Dashboards | #4 in Financial Dashboards |
| Best for | Teams needing broad, flexible business dashboards | Teams needing detailed forecasts and variance analysis |
| Pricing model | Free plan + paid | Paid |
| Starting price | $24/mo (best) | $59/mo |
| Free plan | ✓ (best) | — |
| Free trial | 15 days | 14 days |
| Free trial length | 15 days · no card needed | 14 days · no card needed |
| Deployment | Cloud, Self-hosted | Cloud |
| Platforms | Web, Windows, Linux, iOS, Android | Web |
| Support | Email, Live chat, Phone, Tickets, Community, Docs | Email, Docs |
| Compliance | SOC 2, ISO 27001, GDPR, HIPAA, SSO/SAML, 2FA | SOC 2, ISO 27001, GDPR, 2FA |
| Integrations | 500+ integrations | 7 integrations |
| Built for | Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Zoho Analytics 0/2 · Fathom 0/2 | ||
| Scheduled reports | Not checked yet | Not checked yet |
| Cash flow views | Not checked yet | Not checked yet |
| Specs | ||
| Financial data sources | Not checked yet | Not checked yet |
| Accounting integrations | Not checked yet | Not checked yet |
| Deployment | Not checked yet | Not checked yet |
| Our review | ||
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| Cons |
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| Our verdict | Zoho Analytics is a self-service business intelligence product for importing, combining, analyzing, and visualizing data from business apps, databases, files, and APIs. It suits teams that need to build reports and dashboards across varied… Read the review → |
Fathom is a cloud financial reporting and analysis platform for businesses and accounting firms. Its forecasting tools cover profit and loss, balance sheet and cash flow, with operational drivers, adjustable assumptions and scenarios for… Read the review → |
Strengths and trade-offs
Zoho Analytics — where it wins
- Connects business apps, databases, files, and feeds for analysis
- Offers interactive dashboards, scheduled delivery, and embedded reports
- Includes row-level security and cloud or self-hosted deployment
Where it doesn't
- Free plan is limited to 2 users and 10,000 rows
- Basic is limited to 2 users and 0.5 million rows
- Enterprise is capped at 50 users and 50 million rows
Fathom — where it wins
- Forecasts profit and loss, balance sheet and cash flow together
- Supports driver-based forecasts, scenarios and forecast-versus-actual analysis
- Consolidates multiple companies with company-based pricing tiers
Where it doesn't
- No free plan; access starts at $59 per month per company
- Extra-company charges apply beyond each plan’s included companies
- Integrations are focused on accounting, spreadsheet and related tools
- Zoho Analytics9.2/10 · Free plan · 15-day trial
Zoho Analytics combines business data into interactive dashboards, with cloud and self-hosted options.
Visit Zoho AnalyticsFull verdict → - Fathom8.5/10 · 14-day trial
Fathom combines three-way forecasting, variance analysis and multi-company reporting.
Visit FathomFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






