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Head-to-head · Tour and Travel Operator software

Zaui vs Xola

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zaui #1 in Tour and Travel Operator software 9.3/10 Free plan Free plan✓ 1 of 3 features Visit Zaui
Xola #8 in Tour and Travel Operator software 8.5/10 Paid ✓ 0 of 3 features Visit Xola

Zaui leads on 1 check, Xola on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZaui · 9.3/10
  • Free planonly Zaui
  • Most featuresZaui · 1 of 3

Zaui scores higher on our rubric for tour and travel operator software: 9.3 against 8.5 out of 10; our editors rank them #1 and #8.

Zaui offers free plan; Xola doesn't.

Zaui is the better fit for tour operators needing booking and resource scheduling. Xola is the better fit for operators needing ticketing, check-in and partner sales.

  • Zaui fits best

    Tour operators needing booking and resource scheduling

  • Xola fits best

    Operators needing ticketing, check-in and partner sales

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zaui 9.3/10 Visit ↗ Xola 8.5/10 Visit ↗
At a glance
Editor score 9.3 8.5
Ranking #1 in Tour and Travel Operator software #8 in Tour and Travel Operator software
Best for Tour operators needing booking and resource scheduling Operators needing ticketing, check-in and partner sales
Pricing model Free plan + paid Paid
Starting price — —
Free plan ✓ (best) —
Free trial — —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Phone, Email, Live chat, Docs · 24/7 Email, Live chat, Phone · 24/7
Integrations 90+ integrations 80+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Zaui 1/3 · Xola 0/3
Online booking widget Not checked yet Not checked yet
Itinerary builder Not checked yet Not checked yet
Operator mobile app ✓ (best) Not checked yet
Specs
Channel distribution Not checked yet Not checked yet
Payment methods Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Our review
Pros
  • Combines online bookings, OTA inventory sync, and resource scheduling
  • Mobile tools support bookings, walk-up sales, and guest check-in
  • Free plan includes core booking features with no monthly subscription
  • Combines online booking with ticketing, kiosks, QR check-in and waivers
  • Manages capacity, rosters, guides and equipment alongside reservations
  • Supports OTA distribution and integrations across marketing and operations
Cons
  • Free plan charges a 6% fee on consumer online bookings
  • Enterprise pricing is custom and based on volume
  • Its broad operations scope may exceed the needs of simple booking-only businesses
  • No free plan is available
  • Usage-based pricing can make costs less predictable than a subscription
  • Published transaction rates vary outside the United States
Our verdict

Tour, activity, and transportation businesses can use Zaui to manage online reservations, inventory, schedules, and distribution through OTAs and reseller channels. Its feature mix is aimed at operators coordinating more than bookings…

Read the review →

Xola brings booking and day-to-day operations together for tour, attraction and activity operators. It supports online and in-person reservations, checkout, custom tickets and ticket printing, then carries those bookings into tools for…

Read the review →
  1. ZauiTour and Travel Operator software 9.3Free plan
  2. XolaTour and Travel Operator software 8.5Paid

Strengths and trade-offs

  • Zaui — where it wins

    • Combines online bookings, OTA inventory sync, and resource scheduling
    • Mobile tools support bookings, walk-up sales, and guest check-in
    • Free plan includes core booking features with no monthly subscription

    Where it doesn't

    • Free plan charges a 6% fee on consumer online bookings
    • Enterprise pricing is custom and based on volume
    • Its broad operations scope may exceed the needs of simple booking-only businesses

  • Xola — where it wins

    • Combines online booking with ticketing, kiosks, QR check-in and waivers
    • Manages capacity, rosters, guides and equipment alongside reservations
    • Supports OTA distribution and integrations across marketing and operations

    Where it doesn't

    • No free plan is available
    • Usage-based pricing can make costs less predictable than a subscription
    • Published transaction rates vary outside the United States
  • Zaui9.3/10 · Free plan

    Full-service booking and operations tools, with a 6% fee on free-plan online bookings.

    Visit ZauiFull verdict →
  • Xola8.5/10 · Paid

    Booking, on-site operations and partner distribution in one usage-priced platform.

    Visit XolaFull verdict →

More comparisons

All tour and travel operator software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update