Head-to-head · Tour and Travel Operator software
Bókun vs Xola
Bókun leads on 1 check, Xola on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreBókun · 9.1/10
- Free planonly Bókun
- Free trialonly Bókun
Bókun scores higher on our rubric for tour and travel operator software: 9.1 against 8.5 out of 10; our editors rank them #3 and #8.
Bókun offers free plan; Xola doesn't.
Bókun is the better fit for tour businesses seeking broad channels at low entry cost. Xola is the better fit for operators needing ticketing, check-in and partner sales.
- Bókun fits best
Tour businesses seeking broad channels at low entry cost
- Xola fits best
Operators needing ticketing, check-in and partner sales
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Side by side
| Feature | Bókun 9.1/10 Visit ↗ | Xola 8.5/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.1 | 8.5 |
| Ranking | #3 in Tour and Travel Operator software | #8 in Tour and Travel Operator software |
| Best for | Tour businesses seeking broad channels at low entry cost | Operators needing ticketing, check-in and partner sales |
| Pricing model | Free plan + paid | Paid |
| Starting price | $49/mo | — |
| Free plan | ✓ (best) | — |
| Free trial | 14 days | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Live chat | Email, Live chat, Phone · 24/7 |
| Integrations | 4 integrations | 80+ integrations |
| Built for | Solo, Small business, Mid-market, Enterprise | Small business, Mid-market, Enterprise |
| Features Bókun 0/3 · Xola 0/3 | ||
| Online booking widget | Not checked yet | Not checked yet |
| Itinerary builder | Not checked yet | Not checked yet |
| Operator mobile app | Not checked yet | Not checked yet |
| Specs | ||
| Channel distribution | Not checked yet | Not checked yet |
| Payment methods | Not checked yet | Not checked yet |
| Supported languages | Not checked yet | Not checked yet |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Tour operators, attractions, activity businesses, rental providers and transport businesses can use Bókun to manage reservations, availability and sales channels. It supports direct bookings through website widgets or a site builder,… Read the review → |
Xola brings booking and day-to-day operations together for tour, attraction and activity operators. It supports online and in-person reservations, checkout, custom tickets and ticket printing, then carries those bookings into tools for… Read the review → |
Strengths and trade-offs
Bókun — where it wins
- Distributes bookings through website widgets, OTAs, resellers and Marketplace
- Manages availability and resources across channels
- Offers web, mobile, API, Zapier, Viator and Stripe connections
Where it doesn't
- Advanced capabilities such as agent booking areas start on PLUS
- Multiple companies and priority support require PREMIUM
- Paid plans charge fees on applicable bookings
Xola — where it wins
- Combines online booking with ticketing, kiosks, QR check-in and waivers
- Manages capacity, rosters, guides and equipment alongside reservations
- Supports OTA distribution and integrations across marketing and operations
Where it doesn't
- No free plan is available
- Usage-based pricing can make costs less predictable than a subscription
- Published transaction rates vary outside the United States
- Bókun9.1/10 · Free plan · 14-day trial
A channel-rich booking platform with a free plan and paid options from $49 per month.
Visit BókunFull verdict → - Xola8.5/10 · Paid
Booking, on-site operations and partner distribution in one usage-priced platform.
Visit XolaFull verdict →
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All tour and travel operator software comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update






