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Head-to-head · Tour and Travel Operator software

Bókun vs Xola

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score Bókun #3 in Tour and Travel Operator software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Bókun
Xola #8 in Tour and Travel Operator software 8.5/10 Paid ✓ 0 of 3 features Visit Xola

Bókun leads on 1 check, Xola on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBókun · 9.1/10
  • Free planonly Bókun
  • Free trialonly Bókun

Bókun scores higher on our rubric for tour and travel operator software: 9.1 against 8.5 out of 10; our editors rank them #3 and #8.

Bókun offers free plan; Xola doesn't.

Bókun is the better fit for tour businesses seeking broad channels at low entry cost. Xola is the better fit for operators needing ticketing, check-in and partner sales.

  • Bókun fits best

    Tour businesses seeking broad channels at low entry cost

  • Xola fits best

    Operators needing ticketing, check-in and partner sales

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Bókun 9.1/10 Visit ↗ Xola 8.5/10 Visit ↗
At a glance
Editor score 9.1 8.5
Ranking #3 in Tour and Travel Operator software #8 in Tour and Travel Operator software
Best for Tour businesses seeking broad channels at low entry cost Operators needing ticketing, check-in and partner sales
Pricing model Free plan + paid Paid
Starting price $49/mo —
Free plan ✓ (best) —
Free trial 14 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Live chat Email, Live chat, Phone · 24/7
Integrations 4 integrations 80+ integrations
Built for Solo, Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Bókun 0/3 · Xola 0/3
Online booking widget Not checked yet Not checked yet
Itinerary builder Not checked yet Not checked yet
Operator mobile app Not checked yet Not checked yet
Specs
Channel distribution Not checked yet Not checked yet
Payment methods Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Our review
Pros
  • Distributes bookings through website widgets, OTAs, resellers and Marketplace
  • Manages availability and resources across channels
  • Offers web, mobile, API, Zapier, Viator and Stripe connections
  • Combines online booking with ticketing, kiosks, QR check-in and waivers
  • Manages capacity, rosters, guides and equipment alongside reservations
  • Supports OTA distribution and integrations across marketing and operations
Cons
  • Advanced capabilities such as agent booking areas start on PLUS
  • Multiple companies and priority support require PREMIUM
  • Paid plans charge fees on applicable bookings
  • No free plan is available
  • Usage-based pricing can make costs less predictable than a subscription
  • Published transaction rates vary outside the United States
Our verdict

Tour operators, attractions, activity businesses, rental providers and transport businesses can use Bókun to manage reservations, availability and sales channels. It supports direct bookings through website widgets or a site builder,…

Read the review →

Xola brings booking and day-to-day operations together for tour, attraction and activity operators. It supports online and in-person reservations, checkout, custom tickets and ticket printing, then carries those bookings into tools for…

Read the review →
  1. BókunTour and Travel Operator software 9.1Free plan · 14-day trial
  2. XolaTour and Travel Operator software 8.5Paid

Strengths and trade-offs

  • Bókun — where it wins

    • Distributes bookings through website widgets, OTAs, resellers and Marketplace
    • Manages availability and resources across channels
    • Offers web, mobile, API, Zapier, Viator and Stripe connections

    Where it doesn't

    • Advanced capabilities such as agent booking areas start on PLUS
    • Multiple companies and priority support require PREMIUM
    • Paid plans charge fees on applicable bookings
  • Xola — where it wins

    • Combines online booking with ticketing, kiosks, QR check-in and waivers
    • Manages capacity, rosters, guides and equipment alongside reservations
    • Supports OTA distribution and integrations across marketing and operations

    Where it doesn't

    • No free plan is available
    • Usage-based pricing can make costs less predictable than a subscription
    • Published transaction rates vary outside the United States
  • Bókun9.1/10 · Free plan · 14-day trial

    A channel-rich booking platform with a free plan and paid options from $49 per month.

    Visit BókunFull verdict →
  • Xola8.5/10 · Paid

    Booking, on-site operations and partner distribution in one usage-priced platform.

    Visit XolaFull verdict →

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update