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Head-to-head · Tour and Travel Operator software

Zaui vs Bókun

  • Updated Oct 2026
  • Both researched from official sources
  • 2 checks side by side
Higher score Zaui #1 in Tour and Travel Operator software 9.3/10 Free plan Free plan✓ 1 of 3 features Visit Zaui
Bókun #3 in Tour and Travel Operator software 9.1/10 Free plan · 14-day trial Free planFree trial✓ 0 of 3 features Visit Bókun

Zaui leads on 0 checks, Bókun on 0, and 2 are even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreZaui · 9.3/10
  • Free planboth
  • Free trialonly Bókun
  • Most featuresZaui · 1 of 3

Zaui scores higher on our rubric for tour and travel operator software: 9.3 against 9.1 out of 10; our editors rank them #1 and #3.

Zaui is the better fit for tour operators needing booking and resource scheduling. Bókun is the better fit for tour businesses seeking broad channels at low entry cost.

  • Zaui fits best

    Tour operators needing booking and resource scheduling

  • Bókun fits best

    Tour businesses seeking broad channels at low entry cost

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Zaui 9.3/10 Visit ↗ Bókun 9.1/10 Visit ↗
At a glance
Editor score 9.3 9.1
Ranking #1 in Tour and Travel Operator software #3 in Tour and Travel Operator software
Best for Tour operators needing booking and resource scheduling Tour businesses seeking broad channels at low entry cost
Pricing model Free plan + paid Free plan + paid
Starting price — $49/mo
Free plan ✓ ✓
Free trial — 14 days
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Support Phone, Email, Live chat, Docs · 24/7 Live chat
Integrations 90+ integrations 4 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Zaui 1/3 · Bókun 0/3
Online booking widget Not checked yet Not checked yet
Itinerary builder Not checked yet Not checked yet
Operator mobile app ✓ (best) Not checked yet
Specs
Channel distribution Not checked yet Not checked yet
Payment methods Not checked yet Not checked yet
Supported languages Not checked yet Not checked yet
Our review
Pros
  • Combines online bookings, OTA inventory sync, and resource scheduling
  • Mobile tools support bookings, walk-up sales, and guest check-in
  • Free plan includes core booking features with no monthly subscription
  • Distributes bookings through website widgets, OTAs, resellers and Marketplace
  • Manages availability and resources across channels
  • Offers web, mobile, API, Zapier, Viator and Stripe connections
Cons
  • Free plan charges a 6% fee on consumer online bookings
  • Enterprise pricing is custom and based on volume
  • Its broad operations scope may exceed the needs of simple booking-only businesses
  • Advanced capabilities such as agent booking areas start on PLUS
  • Multiple companies and priority support require PREMIUM
  • Paid plans charge fees on applicable bookings
Our verdict

Tour, activity, and transportation businesses can use Zaui to manage online reservations, inventory, schedules, and distribution through OTAs and reseller channels. Its feature mix is aimed at operators coordinating more than bookings…

Read the review →

Tour operators, attractions, activity businesses, rental providers and transport businesses can use Bókun to manage reservations, availability and sales channels. It supports direct bookings through website widgets or a site builder,…

Read the review →
  1. ZauiTour and Travel Operator software 9.3Free plan
  2. BókunTour and Travel Operator software 9.1Free plan · 14-day trial

Strengths and trade-offs

  • Zaui — where it wins

    • Combines online bookings, OTA inventory sync, and resource scheduling
    • Mobile tools support bookings, walk-up sales, and guest check-in
    • Free plan includes core booking features with no monthly subscription

    Where it doesn't

    • Free plan charges a 6% fee on consumer online bookings
    • Enterprise pricing is custom and based on volume
    • Its broad operations scope may exceed the needs of simple booking-only businesses

  • Bókun — where it wins

    • Distributes bookings through website widgets, OTAs, resellers and Marketplace
    • Manages availability and resources across channels
    • Offers web, mobile, API, Zapier, Viator and Stripe connections

    Where it doesn't

    • Advanced capabilities such as agent booking areas start on PLUS
    • Multiple companies and priority support require PREMIUM
    • Paid plans charge fees on applicable bookings
  • Zaui9.3/10 · Free plan

    Full-service booking and operations tools, with a 6% fee on free-plan online bookings.

    Visit ZauiFull verdict →
  • Bókun9.1/10 · Free plan · 14-day trial

    A channel-rich booking platform with a free plan and paid options from $49 per month.

    Visit BókunFull verdict →

More comparisons

All tour and travel operator software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update