YouGov Surveys: Self-Serve vs QuestionPro

YouGov Surveys: Self-Serve8.8Visit QuestionPro8.5Visit

Higher score YouGov Surveys: Self-Serve #5 in Marketing Research Software 8.8/10 From $1.50 ✓ 0 of 2 features Visit YouGov

vs

QuestionPro #7 in Marketing Research Software 8.5/10 Free plan · paid from $83/user/mo (annual) · 10-day trial Free plan✓ 0 of 2 features Visit QuestionPro

• YouGov Surveys: Self-Serve fits best

  Fast, targeted research with a verified panel

• QuestionPro fits best

  Mobile-friendly research with offline collection

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Side by side

Feature	YouGov Surveys: Self-Serve 8.8/10 Visit ↗	QuestionPro 8.5/10 Visit ↗
At a glance
Editor score	8.8	8.5
Ranking	#5 in Marketing Research Software	#7 in Marketing Research Software
Best for	Fast, targeted research with a verified panel	Mobile-friendly research with offline collection
Pricing model	Paid	Free plan + paid
Starting price	Not published	Not published
Free plan	Not published	✓ (best)
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Live chat, Docs	Email, Live chat, Phone, Docs · 24/7
Built for	Small business, Mid-market, Enterprise	Solo, Small business, Mid-market, Enterprise
Features YouGov Surveys: Self-Serve 0/2 · QuestionPro 0/2
Survey logic	Not published	Not published
Multilingual surveys	Not published	Not published
Specs
Response limit	Not published	200 responses/mo
Audience access	Not published	Not published
Analysis tools	Not published	Not published
Data export	Not published	Not published
Our review
Pros	Target general-population and niche audiences through YouGov’s panel Build surveys with up to 30 questions, branching, and varied formats Get expert survey review and results within 24 hours	Offline survey collection on iOS and Android REST API, webhooks, and many business integrations Free Essentials plan with 200 responses per survey
Cons	Self-Serve audiences are limited to Great Britain and the United States A 30-question limit may not suit longer surveys Pricing varies by question count, targeting, media, and sample size	Essentials limits each survey to 200 responses Advanced costs $99 per user per month when billed annually Research Suite uses custom response pricing
Our verdict	YouGov Surveys: Self-Serve is a web-based market-research survey platform for businesses, agencies, and research teams that need responses from a targeted audience. It pairs survey creation with access to YouGov’s verified respondent… Read the review →	QuestionPro is a cloud survey and research platform for organizations designing, distributing, analyzing, and reporting on surveys. It serves customer experience, employee experience, academic, market research, and general feedback… Read the review →

Strengths and trade-offs

• YouGov Surveys: Self-Serve — where it wins

  • Target general-population and niche audiences through YouGov’s panel
  • Build surveys with up to 30 questions, branching, and varied formats
  • Get expert survey review and results within 24 hours

  Where it doesn't

  • Self-Serve audiences are limited to Great Britain and the United States
  • A 30-question limit may not suit longer surveys
  • Pricing varies by question count, targeting, media, and sample size

• QuestionPro — where it wins

  • Offline survey collection on iOS and Android
  • REST API, webhooks, and many business integrations
  • Free Essentials plan with 200 responses per survey

  Where it doesn't

  • Essentials limits each survey to 200 responses
  • Advanced costs $99 per user per month when billed annually
  • Research Suite uses custom response pricing

• YouGov Surveys: Self-Serve8.8/10 · From $1.50

  Target a verified panel and get survey results within 24 hours, from $1.50 per complete.

  Visit YouGovFull verdict →
• QuestionPro8.5/10 · Free plan · paid from $83/user/mo (annual) · 10-day trial

  A flexible survey suite with offline mobile collection, integrations, and a useful free tier.

  Visit QuestionProFull verdict →