Yext Listings vs Semrush

Yext Listings9.4Visit Semrush8.6Visit

Higher score Yext Listings #1 in Local SEO Software 9.4/10 Pricing on request ✓ 4 of 5 features Visit Yext

vs

Semrush #6 in Local SEO Software 8.6/10 Free plan · 7-day trial Free planFree trial✓ 0 of 5 features Visit Semrush

• Yext Listings fits best

  Large enterprises needing governance

• Semrush fits best

  SEO teams needing broad research beyond local SEO

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Side by side

Feature	Yext Listings 9.4/10 Visit ↗	Semrush 8.6/10 Visit ↗
At a glance
Editor score	9.4	8.6
Ranking	#1 in Local SEO Software	#6 in Local SEO Software
Best for	Large enterprises needing governance	SEO teams needing broad research beyond local SEO
Pricing model	Paid	Free plan + paid
Starting price	Pricing on request	—
Free plan	—	✓ (best)
Free trial	—	7 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Tickets, Docs	Tickets, Docs, Community
Compliance	SOC 2, GDPR, HIPAA, PCI DSS	PCI DSS
Integrations	200+ integrations	20+ integrations
Built for	Enterprise	Solo, Small business, Mid-market, Enterprise
Features Yext Listings 4/5 · Semrush 0/5
Google profile tools	✓ (best)	Not checked yet
Local rank tracking	✓ (best)	Not checked yet
Citation management	✓ (best)	Not checked yet
Location page tools	Not checked yet	Not checked yet
Competitor tracking	✓ (best)	Not checked yet
Specs
Included locations	Not checked yet	Not checked yet
Included user seats	Not checked yet	Not checked yet
Our review
Pros	Distributes business data to 200+ publishers and directories Detects listing errors, duplicates, and publisher overwrites Adds approvals, audit trails, analytics, and mobile updates	Daily rank tracking across locations, devices, and search engines Combines keyword, competitor, backlink, audit, and content research Free plan plus integrations with analytics, search, and marketing tools
Cons	Pricing requires a custom sales conversation Plans are billed annually May be more than smaller businesses need	Local listing, Google Business Profile, and citation management are not established here Free access is limited to one demo project and 10 reports per day Advanced capabilities are spread across multiple paid tiers and separate toolkits
Our verdict	Yext Listings centralizes business information for multi-location brands and enterprises. It distributes updates to more than 200 publishers and directories, including Google, Apple Maps, Yelp, Facebook, Bing, and AI publishers. The… Read the review →	Semrush is a cloud-based marketing platform whose SEO tools cover keyword research, competitor analysis, rank tracking, site auditing, backlinks, content recommendations, and reporting. It suits freelancers, businesses, agencies, and… Read the review →

Strengths and trade-offs

• Yext Listings — where it wins

  • Distributes business data to 200+ publishers and directories
  • Detects listing errors, duplicates, and publisher overwrites
  • Adds approvals, audit trails, analytics, and mobile updates

  Where it doesn't

  • Pricing requires a custom sales conversation
  • Plans are billed annually
  • May be more than smaller businesses need

• Semrush — where it wins

  • Daily rank tracking across locations, devices, and search engines
  • Combines keyword, competitor, backlink, audit, and content research
  • Free plan plus integrations with analytics, search, and marketing tools

  Where it doesn't

  • Local listing, Google Business Profile, and citation management are not established here
  • Free access is limited to one demo project and 10 reports per day
  • Advanced capabilities are spread across multiple paid tiers and separate toolkits

• Yext Listings9.4/10 · Pricing on request

  A governance-focused listings platform for large, multi-location enterprises.

  Visit YextFull verdict →
• Semrush8.6/10 · Free plan · 7-day trial

  A broad SEO research suite, not a dedicated local listings platform.

  Visit SemrushFull verdict →