Yext Listings vs BrightLocal Citation Tracker

Yext Listings9.4Visit BrightLocal Citation Tracker8.7Visit

Higher score Yext Listings #1 in Local SEO Software 9.4/10 Pricing on request ✓ 4 of 5 features Visit Yext

vs

BrightLocal Citation Tracker #5 in Local SEO Software 8.7/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit BrightLocal

• Yext Listings fits best

  Large enterprises needing governance

• BrightLocal Citation Tracker fits best

  Teams focused specifically on citation cleanup

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Side by side

Feature	Yext Listings 9.4/10 Visit ↗	BrightLocal Citation Tracker 8.7/10 Visit ↗
At a glance
Editor score	9.4	8.7
Ranking	#1 in Local SEO Software	#5 in Local SEO Software
Best for	Large enterprises needing governance	Teams focused specifically on citation cleanup
Pricing model	Paid	Paid
Starting price	Pricing on request	—
Free plan	—	—
Free trial	—	14 days
Deployment	Cloud, Mobile	Cloud
Platforms	Web, iOS, Android	Web
Support	Email, Tickets, Docs	Email, Live chat, Docs
Compliance	SOC 2, GDPR, HIPAA, PCI DSS	GDPR
Integrations	200+ integrations	4 integrations
Built for	Enterprise	Small business, Mid-market, Enterprise
Features Yext Listings 4/5 · BrightLocal Citation Tracker 4/5
Google profile tools	✓	✓
Local rank tracking	✓	✓
Citation management	✓	✓
Location page tools	Not checked yet	Not checked yet
Competitor tracking	✓	✓
Specs
Included locations	Not checked yet	1 locations
Included user seats	Not checked yet	Not checked yet
Our review
Pros	Distributes business data to 200+ publishers and directories Detects listing errors, duplicates, and publisher overwrites Adds approvals, audit trails, analytics, and mobile updates	Finds inconsistent, duplicate, and missing competitor citations Exports citation reports as CSV or PDF Supports corrections through Citation Builder and Active Sync
Cons	Pricing requires a custom sales conversation Plans are billed annually May be more than smaller businesses need	Pricing requires contacting sales Citation Tracker is part of a broader platform, not separately priced The listed location limit is one
Our verdict	Yext Listings centralizes business information for multi-location brands and enterprises. It distributes updates to more than 200 publishers and directories, including Google, Apple Maps, Yelp, Facebook, Bing, and AI publishers. The… Read the review →	BrightLocal Citation Tracker is a citation-focused component of BrightLocal’s local SEO platform. It is designed for local businesses, agencies, and marketing teams that need to audit business listings across directories such as Google,… Read the review →

Strengths and trade-offs

• Yext Listings — where it wins

  • Distributes business data to 200+ publishers and directories
  • Detects listing errors, duplicates, and publisher overwrites
  • Adds approvals, audit trails, analytics, and mobile updates

  Where it doesn't

  • Pricing requires a custom sales conversation
  • Plans are billed annually
  • May be more than smaller businesses need

• BrightLocal Citation Tracker — where it wins

  • Finds inconsistent, duplicate, and missing competitor citations
  • Exports citation reports as CSV or PDF
  • Supports corrections through Citation Builder and Active Sync

  Where it doesn't

  • Pricing requires contacting sales
  • Citation Tracker is part of a broader platform, not separately priced
  • The listed location limit is one

• Yext Listings9.4/10 · Pricing on request

  A governance-focused listings platform for large, multi-location enterprises.

  Visit YextFull verdict →
• BrightLocal Citation Tracker8.7/10 · Pricing on request · 14-day trial

  A focused citation tool for teams cleaning up local listings and NAP data.

  Visit BrightLocalFull verdict →