BrightLocal Local Rank Tracker vs BrightLocal Citation Tracker

BrightLocal Local Rank Tracker9.2Visit BrightLocal Citation Tracker8.7Visit

Higher score BrightLocal Local Rank Tracker #2 in Local SEO Software 9.2/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit BrightLocal

vs

BrightLocal Citation Tracker #5 in Local SEO Software 8.7/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit BrightLocal

• BrightLocal Local Rank Tracker fits best

  Agencies tracking local rankings across engines

• BrightLocal Citation Tracker fits best

  Teams focused specifically on citation cleanup

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	BrightLocal Local Rank Tracker 9.2/10 Visit ↗	BrightLocal Citation Tracker 8.7/10 Visit ↗
At a glance
Editor score	9.2	8.7
Ranking	#2 in Local SEO Software	#5 in Local SEO Software
Best for	Agencies tracking local rankings across engines	Teams focused specifically on citation cleanup
Pricing model	Paid	Paid
Starting price	—	—
Free plan	—	—
Free trial	14 days	14 days
Free trial length	14 days · no card needed	14 days · no card needed
Deployment	Cloud	Cloud
Platforms	Web	Web
Support	Email, Live chat, Docs · 24/7	Email, Live chat, Docs
Integrations	1 integrations	4 integrations
Built for	Small business, Mid-market, Enterprise	Small business, Mid-market, Enterprise
Features BrightLocal Local Rank Tracker 4/5 · BrightLocal Citation Tracker 4/5
Google profile tools	✓	✓
Local rank tracking	✓	✓
Citation management	✓	✓
Location page tools	Not checked yet	Not checked yet
Competitor tracking	✓	✓
Specs
Included locations	Not checked yet	1 locations
Included user seats	Not checked yet	Not checked yet
Our review
Pros	Tracks Google and Bing rankings by town, city, or ZIP code Combines citations, competitors, GBP rankings, and scheduled reports White-label publishing and APIs support agency reporting workflows	Finds inconsistent, duplicate, and missing competitor citations Exports citation reports as CSV or PDF Supports corrections through Citation Builder and Active Sync
Cons	Monitoring is limited to up to 100 keywords Competitor tracking supports up to four competitors No free plan; pricing is available through contact sales	Pricing requires contacting sales Citation Tracker is part of a broader platform, not separately priced The listed location limit is one
Our verdict	BrightLocal Local Rank Tracker is a web and API-based local SEO reporting tool for businesses, agencies, and SEO professionals. It monitors localized rankings across Google and Bing, covering organic results, Local Pack, Local Finder,… Read the review →	BrightLocal Citation Tracker is a citation-focused component of BrightLocal’s local SEO platform. It is designed for local businesses, agencies, and marketing teams that need to audit business listings across directories such as Google,… Read the review →

Strengths and trade-offs

• BrightLocal Local Rank Tracker — where it wins

  • Tracks Google and Bing rankings by town, city, or ZIP code
  • Combines citations, competitors, GBP rankings, and scheduled reports
  • White-label publishing and APIs support agency reporting workflows

  Where it doesn't

  • Monitoring is limited to up to 100 keywords
  • Competitor tracking supports up to four competitors
  • No free plan; pricing is available through contact sales

• BrightLocal Citation Tracker — where it wins

  • Finds inconsistent, duplicate, and missing competitor citations
  • Exports citation reports as CSV or PDF
  • Supports corrections through Citation Builder and Active Sync

  Where it doesn't

  • Pricing requires contacting sales
  • Citation Tracker is part of a broader platform, not separately priced
  • The listed location limit is one

• BrightLocal Local Rank Tracker9.2/10 · Pricing on request · 14-day trial

  A focused local SEO tracker for agencies needing rankings, citations, and white-label reporting.

  Visit BrightLocalFull verdict →
• BrightLocal Citation Tracker8.7/10 · Pricing on request · 14-day trial

  A focused citation tool for teams cleaning up local listings and NAP data.

  Visit BrightLocalFull verdict →