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Head-to-head · Local SEO Software

BrightLocal Local Rank Tracker vs Moz Local

  • Updated Oct 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score BrightLocal Local Rank Tracker #2 in Local SEO Software 9.2/10 Pricing on request · 14-day trial Free trial✓ 4 of 5 features Visit BrightLocal
Moz Local #3 in Local SEO Software 9.0/10 Paid ✓ 3 of 5 features Visit Moz Local

BrightLocal Local Rank Tracker leads on 0 checks, Moz Local on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreBrightLocal Local Rank Tracker · 9.2/10
  • Free trialonly BrightLocal Local Rank Tracker
  • Most featuresBrightLocal Local Rank Tracker · 4 of 5

BrightLocal Local Rank Tracker scores higher on our rubric for local seo software: 9.2 against 9.0 out of 10; our editors rank them #2 and #3.

BrightLocal Local Rank Tracker is the better fit for agencies tracking local rankings across engines. Moz Local is the better fit for structured listing management for businesses.

  • BrightLocal Local Rank Tracker fits best

    Agencies tracking local rankings across engines

  • Moz Local fits best

    Structured listing management for businesses

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature BrightLocal Local Rank Tracker 9.2/10 Visit ↗ Moz Local 9.0/10 Visit ↗
At a glance
Editor score 9.2 9.0
Ranking #2 in Local SEO Software #3 in Local SEO Software
Best for Agencies tracking local rankings across engines Structured listing management for businesses
Pricing model Paid Paid
Starting price — $14/site/mo
Free plan — —
Free trial 14 days —
Deployment Cloud Cloud
Platforms Web Web
Support Email, Live chat, Docs · 24/7 Docs, Email, Live chat
Integrations 1 integrations 2 integrations
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features BrightLocal Local Rank Tracker 4/5 · Moz Local 3/5
Google profile tools ✓ ✓
Local rank tracking ✓ ✓
Citation management ✓ ✓
Location page tools Not checked yet Not checked yet
Competitor tracking ✓ (best) Not checked yet
Specs
Included locations Not checked yet Not checked yet
Included user seats Not checked yet Not checked yet
Our review
Pros
  • Tracks Google and Bing rankings by town, city, or ZIP code
  • Combines citations, competitors, GBP rankings, and scheduled reports
  • White-label publishing and APIs support agency reporting workflows
  • Syncs listings across 90+ directories and supported platforms
  • Combines reviews, listing health, rankings, and competitor analysis
  • Adds social publishing and reporting for broader local visibility
Cons
  • Monitoring is limited to up to 100 keywords
  • Competitor tracking supports up to four competitors
  • No free plan; pricing is available through contact sales
  • Each physical location requires its own subscription
  • Competitor analysis starts with the Preferred plan
  • Some social channels and advanced reporting require Elite
Our verdict

BrightLocal Local Rank Tracker is a web and API-based local SEO reporting tool for businesses, agencies, and SEO professionals. It monitors localized rankings across Google and Bing, covering organic results, Local Pack, Local Finder,…

Read the review →

Moz Local is a web-based local SEO platform for businesses, agencies, and multi-location organizations. It manages business listings, monitors listing health, provides Google Business Profile performance insights, and centralizes review…

Read the review →
  1. BrightLocal Local Rank TrackerLocal SEO Software 9.2Pricing on request · 14-day trial
  2. Moz LocalLocal SEO Software 9.0Paid

Strengths and trade-offs

  • BrightLocal Local Rank Tracker — where it wins

    • Tracks Google and Bing rankings by town, city, or ZIP code
    • Combines citations, competitors, GBP rankings, and scheduled reports
    • White-label publishing and APIs support agency reporting workflows

    Where it doesn't

    • Monitoring is limited to up to 100 keywords
    • Competitor tracking supports up to four competitors
    • No free plan; pricing is available through contact sales

  • Moz Local — where it wins

    • Syncs listings across 90+ directories and supported platforms
    • Combines reviews, listing health, rankings, and competitor analysis
    • Adds social publishing and reporting for broader local visibility

    Where it doesn't

    • Each physical location requires its own subscription
    • Competitor analysis starts with the Preferred plan
    • Some social channels and advanced reporting require Elite
  • BrightLocal Local Rank Tracker9.2/10 · Pricing on request · 14-day trial

    A focused local SEO tracker for agencies needing rankings, citations, and white-label reporting.

    Visit BrightLocalFull verdict →
  • Moz Local9.0/10 · Paid

    A structured local SEO platform for listings, reviews, rankings, and reporting.

    Visit Moz LocalFull verdict →

More comparisons

All local SEO software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update