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Head-to-head · Local SEO Software

Moz Local vs Semrush

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Moz Local #3 in Local SEO Software 9.0/10 Paid ✓ 3 of 5 features Visit Moz Local
Semrush #6 in Local SEO Software 8.6/10 Free plan · 7-day trial Free planFree trial✓ 0 of 5 features Visit Semrush

Moz Local leads on 0 checks, Semrush on 1, and 3 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreMoz Local · 9.0/10
  • Free planonly Semrush
  • Free trialonly Semrush
  • Most featuresMoz Local · 3 of 5

Moz Local scores higher on our rubric for local seo software: 9.0 against 8.6 out of 10; our editors rank them #3 and #6.

Semrush offers free plan; Moz Local doesn't.

Moz Local is the better fit for structured listing management for businesses. Semrush is the better fit for SEO teams needing broad research beyond local SEO.

  • Moz Local fits best

    Structured listing management for businesses

  • Semrush fits best

    SEO teams needing broad research beyond local SEO

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Moz Local 9.0/10 Visit ↗ Semrush 8.6/10 Visit ↗
At a glance
Editor score 9.0 8.6
Ranking #3 in Local SEO Software #6 in Local SEO Software
Best for Structured listing management for businesses SEO teams needing broad research beyond local SEO
Pricing model Paid Free plan + paid
Starting price $14/site/mo —
Free plan — ✓ (best)
Free trial — 7 days
Deployment Cloud Cloud
Platforms Web Web
Support Docs, Email, Live chat Tickets, Docs, Community
Integrations 2 integrations 20+ integrations
Built for Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Moz Local 3/5 · Semrush 0/5
Google profile tools ✓ (best) Not checked yet
Local rank tracking ✓ (best) Not checked yet
Citation management ✓ (best) Not checked yet
Location page tools Not checked yet Not checked yet
Competitor tracking Not checked yet Not checked yet
Specs
Included locations Not checked yet Not checked yet
Included user seats Not checked yet Not checked yet
Our review
Pros
  • Syncs listings across 90+ directories and supported platforms
  • Combines reviews, listing health, rankings, and competitor analysis
  • Adds social publishing and reporting for broader local visibility
  • Daily rank tracking across locations, devices, and search engines
  • Combines keyword, competitor, backlink, audit, and content research
  • Free plan plus integrations with analytics, search, and marketing tools
Cons
  • Each physical location requires its own subscription
  • Competitor analysis starts with the Preferred plan
  • Some social channels and advanced reporting require Elite
  • Local listing, Google Business Profile, and citation management are not established here
  • Free access is limited to one demo project and 10 reports per day
  • Advanced capabilities are spread across multiple paid tiers and separate toolkits
Our verdict

Moz Local is a web-based local SEO platform for businesses, agencies, and multi-location organizations. It manages business listings, monitors listing health, provides Google Business Profile performance insights, and centralizes review…

Read the review →

Semrush is a cloud-based marketing platform whose SEO tools cover keyword research, competitor analysis, rank tracking, site auditing, backlinks, content recommendations, and reporting. It suits freelancers, businesses, agencies, and…

Read the review →
  1. Moz LocalLocal SEO Software 9.0Paid
  2. SemrushLocal SEO Software 8.6Free plan · 7-day trial

Strengths and trade-offs

  • Moz Local — where it wins

    • Syncs listings across 90+ directories and supported platforms
    • Combines reviews, listing health, rankings, and competitor analysis
    • Adds social publishing and reporting for broader local visibility

    Where it doesn't

    • Each physical location requires its own subscription
    • Competitor analysis starts with the Preferred plan
    • Some social channels and advanced reporting require Elite

  • Semrush — where it wins

    • Daily rank tracking across locations, devices, and search engines
    • Combines keyword, competitor, backlink, audit, and content research
    • Free plan plus integrations with analytics, search, and marketing tools

    Where it doesn't

    • Local listing, Google Business Profile, and citation management are not established here
    • Free access is limited to one demo project and 10 reports per day
    • Advanced capabilities are spread across multiple paid tiers and separate toolkits

More comparisons

All local SEO software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update