Suggestions appear as you type. Use the up and down arrows to choose one and Enter to open it.

This page's audience our own tag's counts — open to see them
–Visits
–Page views
–Clicks to vendors
–Time on page
–Reading now
Clicks to vendors, by tool
  • –
Top countries
  • –
Devices
  • –

– · visits, page views and clicks counted by our own tag, which counts more than our checked analytics; every figure rounded down · how we count

Head-to-head · Paid Search Advertising Software

Yandex Direct vs WordStream Free Keyword Tool

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Yandex Direct #1 in Paid Search Advertising Software 9.1/10 Paid ✓ 5 of 5 features Visit Yandex Direct
WordStream Free Keyword Tool #5 in Paid Search Advertising Software 7.9/10 Free plan Free plan✓ 0 of 5 features Visit WordStream

Yandex Direct leads on 0 checks, WordStream Free Keyword Tool on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreYandex Direct · 9.1/10
  • Free planonly WordStream Free Keyword Tool
  • Most featuresYandex Direct · 5 of 5

Yandex Direct scores higher on our rubric for paid search advertising software: 9.1 against 7.9 out of 10; our editors rank them #1 and #5.

WordStream Free Keyword Tool offers free plan; Yandex Direct doesn't.

Yandex Direct is the better fit for advertisers focused on Yandex search and its ad network. WordStream Free Keyword Tool is the better fit for small teams needing free keyword ideas and estimates.

  • Yandex Direct fits best

    Advertisers focused on Yandex search and its ad network

  • WordStream Free Keyword Tool fits best

    Small teams needing free keyword ideas and estimates

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Yandex Direct 9.1/10 Visit ↗ WordStream Free Keyword Tool 7.9/10 Visit ↗
At a glance
Editor score 9.1 7.9
Ranking #1 in Paid Search Advertising Software #5 in Paid Search Advertising Software
Best for Advertisers focused on Yandex search and its ad network Small teams needing free keyword ideas and estimates
Pricing model Paid Free
Starting price Not checked yet Free plan
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Phone, Docs · 24/7 Docs
Integrations 3 integrations 1 integrations
Built for Small business, Mid-market, Enterprise Small business
Features Yandex Direct 5/5 · WordStream Free Keyword Tool 0/5
Automated bidding ✓ (best) Not checked yet
Budget pacing ✓ (best) Not checked yet
Keyword discovery ✓ (best) Not checked yet
Bulk editing ✓ (best) Not checked yet
Ad experiments ✓ (best) Not checked yet
Specs
Ad platforms Yandex Search; Yandex Advertising Network; Yandex product gallery; Yandex Maps Not checked yet
Our review
Pros
  • Runs ads across Yandex Search, its ad network, product gallery and Maps
  • Combines keyword tools with automatic or manual bidding and bulk edits
  • Supports budget limits, overspending protection and A/B experiments
  • Free access to keyword ideas, volume, competition, and bid ranges
  • Industry and location filters plus full-list CSV export
  • Google Ads keyword workflow supports campaign planning
Cons
  • Campaigns are centered on Yandex placements rather than a broad ad-platform mix
  • There is no free plan; advertisers fund campaigns
  • Auction-based costs vary with bids, targeting, region and competition
  • Focused on keyword research rather than campaign management
  • Full keyword list is delivered by email as a CSV
  • Web-only access with documentation as the listed support channel
Our verdict

Yandex Direct is a contextual advertising platform for entrepreneurs, agencies and other advertisers who want to reach audiences across Yandex placements. Campaigns can appear in Yandex Search, the Yandex Advertising Network, product…

Read the review →

WordStream Free Keyword Tool is a web-based keyword research utility from WordStream by LocaliQ. It serves businesses, marketers, and agencies that need ideas for SEO, PPC, or AI-search research without a paid subscription. Users can enter…

Read the review →
  1. Yandex DirectPaid Search Advertising Software 9.1Paid
  2. WordStream Free Keyword ToolPaid Search Advertising Software 7.9Free plan

Strengths and trade-offs

  • Yandex Direct — where it wins

    • Runs ads across Yandex Search, its ad network, product gallery and Maps
    • Combines keyword tools with automatic or manual bidding and bulk edits
    • Supports budget limits, overspending protection and A/B experiments

    Where it doesn't

    • Campaigns are centered on Yandex placements rather than a broad ad-platform mix
    • There is no free plan; advertisers fund campaigns
    • Auction-based costs vary with bids, targeting, region and competition

  • WordStream Free Keyword Tool — where it wins

    • Free access to keyword ideas, volume, competition, and bid ranges
    • Industry and location filters plus full-list CSV export
    • Google Ads keyword workflow supports campaign planning

    Where it doesn't

    • Focused on keyword research rather than campaign management
    • Full keyword list is delivered by email as a CSV
    • Web-only access with documentation as the listed support channel

More comparisons

All paid search advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update