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Head-to-head · Paid Search Advertising Software

Yandex Direct vs Google Keyword Planner

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Yandex Direct #1 in Paid Search Advertising Software 9.1/10 Paid ✓ 5 of 5 features Visit Yandex Direct
Google Keyword Planner #4 in Paid Search Advertising Software 7.9/10 Free plan Free plan✓ 0 of 5 features Visit Google Ads

Yandex Direct leads on 0 checks, Google Keyword Planner on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreYandex Direct · 9.1/10
  • Free planonly Google Keyword Planner
  • Most featuresYandex Direct · 5 of 5

Yandex Direct scores higher on our rubric for paid search advertising software: 9.1 against 7.9 out of 10; our editors rank them #1 and #4.

Google Keyword Planner offers free plan; Yandex Direct doesn't.

Yandex Direct is the better fit for advertisers focused on Yandex search and its ad network. Google Keyword Planner is the better fit for advertisers planning Google Ads keywords and budgets.

  • Yandex Direct fits best

    Advertisers focused on Yandex search and its ad network

  • Google Keyword Planner fits best

    Advertisers planning Google Ads keywords and budgets

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Yandex Direct 9.1/10 Visit ↗ Google Keyword Planner 7.9/10 Visit ↗
At a glance
Editor score 9.1 7.9
Ranking #1 in Paid Search Advertising Software #4 in Paid Search Advertising Software
Best for Advertisers focused on Yandex search and its ad network Advertisers planning Google Ads keywords and budgets
Pricing model Paid Free
Starting price Not checked yet Free plan
Free plan — ✓ (best)
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Support Phone, Docs · 24/7 Docs
Built for Small business, Mid-market, Enterprise Small business, Mid-market, Enterprise
Features Yandex Direct 5/5 · Google Keyword Planner 0/5
Automated bidding ✓ (best) Not checked yet
Budget pacing ✓ (best) Not checked yet
Keyword discovery ✓ (best) Not checked yet
Bulk editing ✓ (best) Not checked yet
Ad experiments ✓ (best) Not checked yet
Specs
Ad platforms Yandex Search; Yandex Advertising Network; Yandex product gallery; Yandex Maps Not checked yet
Our review
Pros
  • Runs ads across Yandex Search, its ad network, product gallery and Maps
  • Combines keyword tools with automatic or manual bidding and bulk edits
  • Supports budget limits, overspending protection and A/B experiments
  • Generates ideas from keywords, websites, landing pages, and product categories
  • Shows search-volume estimates, trends, competition, and suggested bids
  • Forecasts clicks, impressions, conversions, and costs
Cons
  • Campaigns are centered on Yandex placements rather than a broad ad-platform mix
  • There is no free plan; advertisers fund campaigns
  • Auction-based costs vary with bids, targeting, region and competition
  • Requires a Google Ads account setup with billing information
  • Supports planning, not campaign execution and management
  • Access to keyword suggestions is tied to Google Ads
Our verdict

Yandex Direct is a contextual advertising platform for entrepreneurs, agencies and other advertisers who want to reach audiences across Yandex placements. Campaigns can appear in Yandex Search, the Yandex Advertising Network, product…

Read the review →

Google Keyword Planner is a keyword research and forecasting tool within Google Ads, aimed at advertisers planning search campaigns. It can generate ideas from keywords, websites, landing pages, and product categories, then show estimated…

Read the review →
  1. Yandex DirectPaid Search Advertising Software 9.1Paid
  2. Google Keyword PlannerPaid Search Advertising Software 7.9Free plan

Strengths and trade-offs

  • Yandex Direct — where it wins

    • Runs ads across Yandex Search, its ad network, product gallery and Maps
    • Combines keyword tools with automatic or manual bidding and bulk edits
    • Supports budget limits, overspending protection and A/B experiments

    Where it doesn't

    • Campaigns are centered on Yandex placements rather than a broad ad-platform mix
    • There is no free plan; advertisers fund campaigns
    • Auction-based costs vary with bids, targeting, region and competition

  • Google Keyword Planner — where it wins

    • Generates ideas from keywords, websites, landing pages, and product categories
    • Shows search-volume estimates, trends, competition, and suggested bids
    • Forecasts clicks, impressions, conversions, and costs

    Where it doesn't

    • Requires a Google Ads account setup with billing information
    • Supports planning, not campaign execution and management
    • Access to keyword suggestions is tied to Google Ads

More comparisons

All paid search advertising software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update