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Head-to-head · Frictionless Checkout Software

WooCommerce vs ThriveCart

  • Updated Oct 2026
  • Both researched from official sources
  • 1 check side by side
Higher score WooCommerce #6 in Frictionless Checkout Software 8.5/10 Free plan Free plan✓ 0 of 6 features Visit WooCommerce
ThriveCart #7 in Frictionless Checkout Software 8.4/10 30-day trial Free trial✓ 0 of 6 features Visit ThriveCart

WooCommerce leads on 1 check, ThriveCart on 0, and 0 are even. Who comes out ahead on the 1 yes/no, price and count check where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreWooCommerce · 8.5/10
  • Free planonly WooCommerce
  • Free trialonly ThriveCart

WooCommerce scores higher on our rubric for frictionless checkout software: 8.5 against 8.4 out of 10; our editors rank them #6 and #7.

WooCommerce offers free plan; ThriveCart doesn't.

WooCommerce is the better fit for teams wanting open-source, self-hosted commerce. ThriveCart is the better fit for creators optimizing checkout funnels and upsells.

  • WooCommerce fits best

    Teams wanting open-source, self-hosted commerce

  • ThriveCart fits best

    Creators optimizing checkout funnels and upsells

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature WooCommerce 8.5/10 Visit ↗ ThriveCart 8.4/10 Visit ↗
At a glance
Editor score 8.5 8.4
Ranking #6 in Frictionless Checkout Software #7 in Frictionless Checkout Software
Best for Teams wanting open-source, self-hosted commerce Creators optimizing checkout funnels and upsells
Pricing model Free Paid
Starting price Free $37/mo
Free plan ✓ (best) —
Free trial — 30 days
Deployment Self-hosted, Mobile Cloud
Platforms Web, iOS, Android Web
Integrations 9 integrations 9 integrations
Features WooCommerce 0/6 · ThriveCart 0/6
Embedded checkout Not checked yet Not checked yet
One-click checkout Not checked yet Not checked yet
Guest checkout Not checked yet Not checked yet
Digital wallets Not checked yet Not checked yet
Multi-currency checkout Not checked yet Not checked yet
Subscription payments Not checked yet Not checked yet
Our review
Pros
  • Free core includes unlimited products, orders, and APIs
  • Supports multiple gateways, subscriptions, currencies, and product types
  • REST and Store APIs, mobile apps, and an extension marketplace
  • Hosted and embedded checkout pages with A/B testing
  • One-click upsells, downsells, and order bumps
  • Integrates with Stripe, PayPal, email, and course tools
Cons
  • Self-hosting leaves hosting and platform operation to the merchant
  • Hosting, payment processing, and extensions add separate costs
  • Abandoned-cart recovery is experimental in core and may need an extension
  • Standard includes only one bump offer
  • Paid plans start at $37 per month with annual billing
  • Focused on checkout and funnels rather than broad payment infrastructure
Our verdict

WooCommerce is an open-source ecommerce platform for WordPress websites, suited to merchants selling physical or digital products. Its feature set covers catalog and product-variation management, subscriptions, bundles, payments, taxes,…

Read the review →

ThriveCart is a web-based commerce and sales-funnel platform for creators, coaches, course businesses, and online sellers. It handles hosted and embedded checkout pages for digital and physical products, memberships, services, and…

Read the review →
  1. WooCommerceFrictionless Checkout Software 8.5Free plan
  2. ThriveCartFrictionless Checkout Software 8.430-day trial

Strengths and trade-offs

  • WooCommerce — where it wins

    • Free core includes unlimited products, orders, and APIs
    • Supports multiple gateways, subscriptions, currencies, and product types
    • REST and Store APIs, mobile apps, and an extension marketplace

    Where it doesn't

    • Self-hosting leaves hosting and platform operation to the merchant
    • Hosting, payment processing, and extensions add separate costs
    • Abandoned-cart recovery is experimental in core and may need an extension
  • ThriveCart — where it wins

    • Hosted and embedded checkout pages with A/B testing
    • One-click upsells, downsells, and order bumps
    • Integrates with Stripe, PayPal, email, and course tools

    Where it doesn't

    • Standard includes only one bump offer
    • Paid plans start at $37 per month with annual billing
    • Focused on checkout and funnels rather than broad payment infrastructure

More comparisons

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update