Head-to-head · Business Directories
Wheree vs Brownbook
Wheree leads on 0 checks, Brownbook on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreWheree · 8.6/10
- Free planboth
- Most featuresWheree · 4 of 4
Wheree scores higher on our rubric for business directories: 8.6 against 7.0 out of 10; our editors rank them #7 and #23.
Wheree is the better fit for mobile-first local discovery. Brownbook is the better fit for free global business listings.
- Wheree fits best
Mobile-first local discovery
- Brownbook fits best
Free global business listings
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Side by side
| Feature | Wheree 8.6/10 Visit ↗ | Brownbook 7.0/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.6 | 7.0 |
| Ranking | #7 in Business Directories | #23 in Business Directories |
| Best for | Mobile-first local discovery | Free global business listings |
| Pricing model | Free plan + paid | Free |
| Starting price | — | Free plan |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud |
| Platforms | Web, iOS, Android | Web |
| Features Wheree 4/4 · Brownbook 3/4 | ||
| Claim listing | ✓ | ✓ |
| Reviews on profiles | ✓ | ✓ |
| Mobile app | ✓ (best) | Not checked yet |
| Verified profiles | ✓ | ✓ |
| Specs | ||
| Listing submission | Free | Free |
| Audience focus | Local | Local |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Wheree is a local business discovery and review platform for consumers, travelers, and businesses. People can search by location and category, browse ratings, reviews, photos, and FAQs, save places in collections, share them with travel… Read the review → |
Brownbook is a global online business directory for people discovering businesses and for organizations managing their public listings. Visitors can search by business type or name and city, while businesses can add new listings for free… Read the review → |
Strengths and trade-offs
Wheree — where it wins
- Free business listing creation, claiming, and ownership verification
- Web, iOS, and Android access for local discovery
- Reviews, community questions, media updates, and customer insights
Where it doesn't
- The basic plan focuses on maintaining a listing and general information
- Community answers depend on participation from other users
- Its focus is local discovery rather than broader business operations
Brownbook — where it wins
- Free listing submission and profile claiming
- Rich profiles with photos, videos, social links, and reviews
- Publisher API for bulk listing search and management
Where it doesn't
- Web-only access limits platform breadth
- Focused on directory listings rather than broader business tools
- Bio pages use the BLINX format
- Wheree8.6/10 · Free plan
A mobile-first directory for discovering, managing, and discussing local businesses.
Visit WhereeFull verdict → - Brownbook7.0/10 · Free plan
A free, web-based directory for finding, managing, and enriching business listings.
Visit BrownbookFull verdict →
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All business directories comparisons → · Full ranking →
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update