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Head-to-head · AB Testing

VWO Testing vs AB Tasty

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score VWO Testing #4 in AB Testing 8.8/10 Pricing on request · 30-day trial Free trial✓ 2 of 3 features Visit Wingify
AB Tasty #6 in AB Testing 8.6/10 Pricing on request ✓ 2 of 3 features Visit Wingify

VWO Testing leads on 0 checks, AB Tasty on 0, and 3 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreVWO Testing · 8.8/10
  • Free trialonly VWO Testing

VWO Testing scores higher on our rubric for ab testing: 8.8 against 8.6 out of 10; our editors rank them #4 and #6.

VWO Testing is the better fit for teams wanting broad web and mobile testing. AB Tasty is the better fit for mid-market and enterprise experimentation teams.

  • VWO Testing fits best

    Teams wanting broad web and mobile testing

  • AB Tasty fits best

    Mid-market and enterprise experimentation teams

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Side by side

Feature VWO Testing 8.8/10 Visit ↗ AB Tasty 8.6/10 Visit ↗
At a glance
Editor score 8.8 8.6
Ranking #4 in AB Testing #6 in AB Testing
Best for Teams wanting broad web and mobile testing Mid-market and enterprise experimentation teams
Pricing model Paid Paid
Starting price — Pricing on request
Free plan — Not checked yet
Free trial 30 days —
Deployment Cloud, Mobile Cloud, Mobile
Platforms Web, iOS, Android Web, iOS, Android
Compliance SOC 2, ISO 27001, GDPR, PCI DSS, 2FA ISO 27001, GDPR, PCI DSS, SOC 2
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features VWO Testing 2/3 · AB Tasty 2/3
Client-side tests Not checked yet Not checked yet
Server-side tests ✓ ✓
Visual editor ✓ ✓
Specs
Testing methods Not checked yet Not checked yet
Monthly tested users Not checked yet Not checked yet
Analytics integrations Not checked yet Not checked yet
Our review
Pros
  • Supports A/B, multivariate, split-URL, mobile, and server-side tests
  • Visual and code editors with targeting, metrics, heatmaps, and recordings
  • Feature flags, rollouts, and compliance coverage including SOC 2 and GDPR
  • Supports A/B, multivariate, split-URL, multi-page, and cross-domain tests
  • Combines visual editing with server-side experiments, flags, and progressive rollouts
  • Offers iOS and Android SDKs and integrations with analytics and data tools
Cons
  • Pricing follows a contact-sales model
  • No free plan is offered; the trial lasts 30 days
  • 24x7 support, SSO, and API access are listed only for Enterprise
  • Pricing requires contacting sales
  • Server-side experimentation uses APIs and SDKs rather than visual editing alone
  • AB Tasty now redirects to Wingify, which may complicate the legacy product transition
Our verdict

VWO Testing was an experimentation product for websites, mobile apps, and server-side experiences. It supported A/B, multivariate, split-URL, multi-page, cross-domain, device-specific, and AI-assisted experiments, with visual and code…

Read the review →

AB Tasty was a digital experimentation product for web and mobile teams, with capabilities spanning A/B and multivariate tests, split-URL and multi-page experiments, audience targeting, and feature rollouts. It is aimed at mid-market and…

Read the review →
  1. VWO TestingAB Testing 8.8Pricing on request · 30-day trial
  2. AB TastyAB Testing 8.6Pricing on request

Strengths and trade-offs

  • VWO Testing — where it wins

    • Supports A/B, multivariate, split-URL, mobile, and server-side tests
    • Visual and code editors with targeting, metrics, heatmaps, and recordings
    • Feature flags, rollouts, and compliance coverage including SOC 2 and GDPR

    Where it doesn't

    • Pricing follows a contact-sales model
    • No free plan is offered; the trial lasts 30 days
    • 24x7 support, SSO, and API access are listed only for Enterprise

  • AB Tasty — where it wins

    • Supports A/B, multivariate, split-URL, multi-page, and cross-domain tests
    • Combines visual editing with server-side experiments, flags, and progressive rollouts
    • Offers iOS and Android SDKs and integrations with analytics and data tools

    Where it doesn't

    • Pricing requires contacting sales
    • Server-side experimentation uses APIs and SDKs rather than visual editing alone
    • AB Tasty now redirects to Wingify, which may complicate the legacy product transition
  • VWO Testing8.8/10 · Pricing on request · 30-day trial

    Broad experimentation coverage for teams testing websites, apps, and server-side experiences.

    Visit WingifyFull verdict →
  • AB Tasty8.6/10 · Pricing on request

    A broad testing and rollout toolkit for teams working across web, apps, and APIs.

    Visit WingifyFull verdict →

More comparisons

All AB testing comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update