Optimizely Web Experimentation vs AB Tasty

Optimizely Web Experimentation9.1Visit AB Tasty8.6Visit

Higher score Optimizely Web Experimentation #2 in AB Testing 9.1/10 Pricing on request ✓ 2 of 3 features Visit Optimizely

vs

AB Tasty #6 in AB Testing 8.6/10 Pricing on request ✓ 2 of 3 features Visit Wingify

• Optimizely Web Experimentation fits best

  Established teams focused on web experiments

• AB Tasty fits best

  Mid-market and enterprise experimentation teams

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Side by side

Feature	Optimizely Web Experimentation 9.1/10 Visit ↗	AB Tasty 8.6/10 Visit ↗
At a glance
Editor score	9.1	8.6
Ranking	#2 in AB Testing	#6 in AB Testing
Best for	Established teams focused on web experiments	Mid-market and enterprise experimentation teams
Pricing model	Paid	Paid
Starting price	Pricing on request	Pricing on request
Free plan	Not checked yet	Not checked yet
Free trial	—	—
Deployment	Cloud	Cloud, Mobile
Platforms	Web	Web, iOS, Android
Support	Docs	Email, Phone, Docs · 24/7
Built for	Mid-market, Enterprise	Mid-market, Enterprise
Features Optimizely Web Experimentation 2/3 · AB Tasty 2/3
Client-side tests	✓ (best)	Not checked yet
Server-side tests	—	✓ (best)
Visual editor	✓	✓
Specs
Testing methods	Not checked yet	Not checked yet
Monthly tested users	Not checked yet	Not checked yet
Analytics integrations	Not checked yet	Not checked yet
Our review
Pros	Supports A/B, multivariate, and split-URL experiments Visual editor plus audience targeting and segmentation Includes experiment management and statistical results analysis	Supports A/B, multivariate, split-URL, multi-page, and cross-domain tests Combines visual editing with server-side experiments, flags, and progressive rollouts Offers iOS and Android SDKs and integrations with analytics and data tools
Cons	Web-only platform for digital experience experiments Client-side testing focus; server-side testing is not included Pricing requires contacting Optimizely's sales team	Pricing requires contacting sales Server-side experimentation uses APIs and SDKs rather than visual editing alone AB Tasty now redirects to Wingify, which may complicate the legacy product transition
Our verdict	Optimizely Web Experimentation is a hosted platform for marketing, product, and growth teams that need controlled experiments on websites and other digital experiences. It combines A/B testing, multivariate testing, and split-URL… Read the review →	AB Tasty was a digital experimentation product for web and mobile teams, with capabilities spanning A/B and multivariate tests, split-URL and multi-page experiments, audience targeting, and feature rollouts. It is aimed at mid-market and… Read the review →

Strengths and trade-offs

• Optimizely Web Experimentation — where it wins

  • Supports A/B, multivariate, and split-URL experiments
  • Visual editor plus audience targeting and segmentation
  • Includes experiment management and statistical results analysis

  Where it doesn't

  • Web-only platform for digital experience experiments
  • Client-side testing focus; server-side testing is not included
  • Pricing requires contacting Optimizely's sales team

• AB Tasty — where it wins

  • Supports A/B, multivariate, split-URL, multi-page, and cross-domain tests
  • Combines visual editing with server-side experiments, flags, and progressive rollouts
  • Offers iOS and Android SDKs and integrations with analytics and data tools

  Where it doesn't

  • Pricing requires contacting sales
  • Server-side experimentation uses APIs and SDKs rather than visual editing alone
  • AB Tasty now redirects to Wingify, which may complicate the legacy product transition

• Optimizely Web Experimentation9.1/10 · Pricing on request

  A focused web testing suite for established teams running targeted experiments.

  Visit OptimizelyFull verdict →
• AB Tasty8.6/10 · Pricing on request

  A broad testing and rollout toolkit for teams working across web, apps, and APIs.

  Visit WingifyFull verdict →