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Head-to-head · Competitor SEO Tools

Ubersuggest vs Serpstat

  • Updated Oct 2026
  • Both researched from official sources
  • 4 checks side by side
Higher score Ubersuggest #5 in Competitor SEO Tools 8.7/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit Ubersuggest
Serpstat #6 in Competitor SEO Tools 8.6/10 Free plan · 7-day trial Free planFree trial✓ 2 of 4 features Visit Serpstat

Ubersuggest leads on 1 check, Serpstat on 1, and 2 are even. Who comes out ahead on the 4 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreUbersuggest · 8.7/10
  • Lowest starting priceUbersuggest · $29/mo
  • Free planboth
  • Free trialboth
  • Most featuresSerpstat · 2 of 4

Ubersuggest scores higher on our rubric for competitor seo tools: 8.7 against 8.6 out of 10; our editors rank them #5 and #6.

Ubersuggest is cheaper to start at $29/mo against $50/mo. Serpstat offers api access; Ubersuggest doesn't.

Ubersuggest is the better fit for budget-conscious marketers. Serpstat is the better fit for high-volume keyword and competitor analysis.

  • Ubersuggest fits best

    Budget-conscious marketers

  • Serpstat fits best

    High-volume keyword and competitor analysis

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Ubersuggest 8.7/10 Visit ↗ Serpstat 8.6/10 Visit ↗
At a glance
Editor score 8.7 8.6
Ranking #5 in Competitor SEO Tools #6 in Competitor SEO Tools
Best for Budget-conscious marketers High-volume keyword and competitor analysis
Pricing model Free plan + paid Free plan + paid
Starting price $29/mo (best) $50/mo
Free plan ✓ ✓
Free trial 7 days 7 days
Free trial length 7 days 7 days · card required
Deployment Cloud, Browser extension Cloud, Browser extension
Platforms Web, Chrome extension Web, Chrome extension
Support Email, Live chat, Tickets, Docs Email, Live chat, Phone, Docs
Integrations 8 integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Ubersuggest 1/4 · Serpstat 2/4
Keyword gap analysis Not checked yet Not checked yet
Backlink analysis ✓ ✓
Content gap analysis Not checked yet Not checked yet
API access — ✓ (best)
Specs
Competitor domains Not checked yet Not checked yet
Competitor pages tracked Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Our review
Pros
  • Free plan plus monthly pricing from $29
  • Combines competitor research, audits, backlinks, and rank tracking
  • Integrates with ChatGPT, Claude, Cursor, Google, and WordPress
  • Combines keyword, competitor, rank, backlink, and site audit tools.
  • Supports daily desktop and mobile rank tracking.
  • Includes batch analysis, reporting, API access, and a free offering.
Cons
  • No API access plans are currently available
  • Individual monthly plan is limited to 1 project
  • Tracked keyword and crawl limits vary by plan
  • The free offering is limited freemium access, not a full $0 plan.
  • Advanced collaboration and automation start at the Team plan.
  • Agency features require a $410-per-month subscription.
Our verdict

Ubersuggest is an SEO platform for keyword research, rank tracking, site audits, competitor analysis, backlink research, content ideas, and AI-assisted search insights. It suits solo marketers, small businesses, agencies, and teams…

Read the review →

Serpstat is an SEO and search-marketing platform for freelancers, agencies, marketing teams, and larger businesses. Its coverage spans keyword research, competitor keywords and rankings, backlink analysis, rank tracking, technical and page…

Read the review →
  1. UbersuggestCompetitor SEO Tools 8.7Free plan · 7-day trial
  2. SerpstatCompetitor SEO Tools 8.6Free plan · 7-day trial

Strengths and trade-offs

  • Ubersuggest — where it wins

    • Free plan plus monthly pricing from $29
    • Combines competitor research, audits, backlinks, and rank tracking
    • Integrates with ChatGPT, Claude, Cursor, Google, and WordPress

    Where it doesn't

    • No API access plans are currently available
    • Individual monthly plan is limited to 1 project
    • Tracked keyword and crawl limits vary by plan

  • Serpstat — where it wins

    • Combines keyword, competitor, rank, backlink, and site audit tools.
    • Supports daily desktop and mobile rank tracking.
    • Includes batch analysis, reporting, API access, and a free offering.

    Where it doesn't

    • The free offering is limited freemium access, not a full $0 plan.
    • Advanced collaboration and automation start at the Team plan.
    • Agency features require a $410-per-month subscription.
  • Ubersuggest8.7/10 · Free plan · 7-day trial

    A budget-friendly SEO toolkit covering competitors, content, audits, and rank tracking.

    Visit UbersuggestFull verdict →
  • Serpstat8.6/10 · Free plan · 7-day trial

    A broad SEO toolkit for teams that need high-volume keyword and competitor analysis.

    Visit SerpstatFull verdict →

More comparisons

All competitor SEO tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update