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Head-to-head · Competitor SEO Tools

Semrush vs Ubersuggest

  • Updated Oct 2026
  • Both researched from official sources
  • 3 checks side by side
Higher score Semrush #1 in Competitor SEO Tools 9.4/10 Free plan · 7-day trial Free planFree trial✓ 2 of 4 features Visit Semrush
Ubersuggest #5 in Competitor SEO Tools 8.7/10 Free plan · 7-day trial Free planFree trial✓ 1 of 4 features Visit Ubersuggest

Semrush leads on 1 check, Ubersuggest on 0, and 2 are even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSemrush · 9.4/10
  • Free planboth
  • Free trialboth
  • Most featuresSemrush · 2 of 4

Semrush scores higher on our rubric for competitor seo tools: 9.4 against 8.7 out of 10; our editors rank them #1 and #5.

Semrush offers api access; Ubersuggest doesn't.

Semrush is the better fit for all-round SEO and competitor intelligence. Ubersuggest is the better fit for budget-conscious marketers.

  • Semrush fits best

    All-round SEO and competitor intelligence

  • Ubersuggest fits best

    Budget-conscious marketers

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Semrush 9.4/10 Visit ↗ Ubersuggest 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Competitor SEO Tools #5 in Competitor SEO Tools
Best for All-round SEO and competitor intelligence Budget-conscious marketers
Pricing model Free plan + paid Free plan + paid
Starting price — $29/mo
Free plan ✓ ✓
Free trial 7 days 7 days
Free trial length 7 days 7 days
Deployment Cloud Cloud, Browser extension
Platforms Web Web, Chrome extension
Support Tickets, Docs, Community Email, Live chat, Tickets, Docs
Integrations 20+ integrations 8 integrations
Built for Solo, Small business, Mid-market, Enterprise Solo, Small business, Mid-market, Enterprise
Features Semrush 2/4 · Ubersuggest 1/4
Keyword gap analysis Not checked yet Not checked yet
Backlink analysis ✓ ✓
Content gap analysis Not checked yet Not checked yet
API access ✓ (best) —
Specs
Competitor domains Not checked yet Not checked yet
Competitor pages tracked Not checked yet Not checked yet
Historical data Not checked yet Not checked yet
Our review
Pros
  • Combines competitor keyword, traffic, ranking, and backlink research
  • Tracks rankings across locations, devices, and search engines
  • Adds audits, AI visibility, reporting, integrations, and API access
  • Free plan plus monthly pricing from $29
  • Combines competitor research, audits, backlinks, and rank tracking
  • Integrates with ChatGPT, Claude, Cursor, Google, and WordPress
Cons
  • Free access is limited to one demo project and 10 reports per day
  • The broad feature set may exceed the needs of narrow SEO workflows
  • Additional specialist toolkits are available separately from core plans
  • No API access plans are currently available
  • Individual monthly plan is limited to 1 project
  • Tracked keyword and crawl limits vary by plan
Our verdict

Semrush is a cloud-based marketing platform for freelancers, small businesses, agencies, and larger organizations. Its SEO toolkit covers keyword research, competitor analysis, rank tracking, technical site auditing, backlink analysis,…

Read the review →

Ubersuggest is an SEO platform for keyword research, rank tracking, site audits, competitor analysis, backlink research, content ideas, and AI-assisted search insights. It suits solo marketers, small businesses, agencies, and teams…

Read the review →
  1. SemrushCompetitor SEO Tools 9.4Free plan · 7-day trial
  2. UbersuggestCompetitor SEO Tools 8.7Free plan · 7-day trial

Strengths and trade-offs

  • Semrush — where it wins

    • Combines competitor keyword, traffic, ranking, and backlink research
    • Tracks rankings across locations, devices, and search engines
    • Adds audits, AI visibility, reporting, integrations, and API access

    Where it doesn't

    • Free access is limited to one demo project and 10 reports per day
    • The broad feature set may exceed the needs of narrow SEO workflows
    • Additional specialist toolkits are available separately from core plans

  • Ubersuggest — where it wins

    • Free plan plus monthly pricing from $29
    • Combines competitor research, audits, backlinks, and rank tracking
    • Integrates with ChatGPT, Claude, Cursor, Google, and WordPress

    Where it doesn't

    • No API access plans are currently available
    • Individual monthly plan is limited to 1 project
    • Tracked keyword and crawl limits vary by plan
  • Semrush9.4/10 · Free plan · 7-day trial

    An all-round SEO suite for competitor intelligence, visibility tracking, and reporting.

    Visit SemrushFull verdict →
  • Ubersuggest8.7/10 · Free plan · 7-day trial

    A budget-friendly SEO toolkit covering competitors, content, audits, and rank tracking.

    Visit UbersuggestFull verdict →

More comparisons

All competitor SEO tools comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update