Tubi vs ITVX

Tubi8.9Visit IITVX8.6Visit

Higher score Tubi #5 in Video Streaming Services 8.9/10 Free plan Free plan✓ 0 of 2 features Visit Tubi

vs

I ITVX #8 in Video Streaming Services 8.6/10 Free plan · paid from £5.99/mo Free plan✓ 0 of 2 features Visit ITVX

• Tubi fits best

  Free on-demand movies and family profiles

• ITVX fits best

  UK viewers wanting free ITV live and on-demand shows

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Side by side

Feature	Tubi 8.9/10 Visit ↗	IITVX 8.6/10 Visit ↗
At a glance
Editor score	8.9	8.6
Ranking	#5 in Video Streaming Services	#8 in Video Streaming Services
Best for	Free on-demand movies and family profiles	UK viewers wanting free ITV live and on-demand shows
Pricing model	Free	Free plan + paid
Starting price	Not published	Not published
Free plan	✓	✓
Free trial	—	—
Deployment	Cloud, Mobile	Cloud, Mobile
Platforms	Web, iOS, Android	Web, iOS, Android
Support	Email, Live chat, Docs	Live chat, Phone
Built for	Solo, Small business	Solo
Features Tubi 0/2 · ITVX 0/2
Ad-supported tier	Not published	Not published
Offline downloads	Not published	Not published
Specs
Simultaneous streams	Not published	Not published
Max video quality	Not published	Not published
Supported devices	Not published	Not published
Included bundles	Not published	Not published
Our review
Pros	Watch thousands of movies and TV shows without a subscription. Kids Accounts, Kids Mode, and age-based parental controls support family viewing. Watchlists, continue-watching, and personalized recommendations aid discovery.	Free, ad-supported access to ITV live channels and on-demand viewing Premium includes BritBox and additional films and shows Premium supports mobile downloads and ad-free viewing of most on-demand titles
Cons	Viewing is ad-supported; Tubi has no ad-free option. The offering centers on on-demand movies and TV rather than creator video hosting. Its free model may not suit viewers who prefer subscription-based, ad-free viewing.	Free viewing is ad-supported Ad-free access applies to most, not all, on-demand titles Downloads are limited to mobile apps and subject to licensing restrictions
Our verdict	Tubi is a free, ad-supported service for watching on-demand movies, television shows, creator-led stories, and Tubi Originals. It is aimed at viewers who want a no-subscription way to browse a large entertainment library, with family… Read the review →	ITVX is ITV’s UK streaming service for live television, on-demand programmes, films and box sets. It suits viewers who want access to ITV channels and programmes without a subscription, as well as those interested in adding a broader… Read the review →

Strengths and trade-offs

• Tubi — where it wins

  • Watch thousands of movies and TV shows without a subscription.
  • Kids Accounts, Kids Mode, and age-based parental controls support family viewing.
  • Watchlists, continue-watching, and personalized recommendations aid discovery.

  Where it doesn't

  • Viewing is ad-supported; Tubi has no ad-free option.
  • The offering centers on on-demand movies and TV rather than creator video hosting.
  • Its free model may not suit viewers who prefer subscription-based, ad-free viewing.

• ITVX — where it wins

  • Free, ad-supported access to ITV live channels and on-demand viewing
  • Premium includes BritBox and additional films and shows
  • Premium supports mobile downloads and ad-free viewing of most on-demand titles

  Where it doesn't

  • Free viewing is ad-supported
  • Ad-free access applies to most, not all, on-demand titles
  • Downloads are limited to mobile apps and subject to licensing restrictions

• Tubi8.9/10 · Free plan

  A free, on-demand library with family profiles and advertising.

  Visit TubiFull verdict →
• IITVX8.6/10 · Free plan · paid from £5.99/mo

  Free ITV viewing with live channels; Premium adds BritBox and ad-free on-demand access.

  Visit ITVXFull verdict →