Head-to-head · Video Streaming Services
Plex vs ITVX
Plex leads on 2 checks, ITVX on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scorePlex · 9.2/10
- Free planboth
- Most featuresPlex · 2 of 2
Plex scores higher on our rubric for video streaming services: 9.2 against 8.6 out of 10; our editors rank them #2 and #8.
Plex offers ad-supported tier; ITVX doesn't publish it. Plex offers offline downloads; ITVX doesn't publish it.
Plex is the better fit for free streaming plus a personal media library. ITVX is the better fit for UK viewers wanting free ITV live and on-demand shows.
- Plex fits best
Free streaming plus a personal media library
- ITVX fits best
UK viewers wanting free ITV live and on-demand shows
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Side by side
| Feature | Plex 9.2/10 Visit ↗ | ITVX 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.2 | 8.6 |
| Ranking | #2 in Video Streaming Services | #8 in Video Streaming Services |
| Best for | Free streaming plus a personal media library | UK viewers wanting free ITV live and on-demand shows |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | $2.99/mo | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Self-hosted, Desktop, Mobile | Cloud, Mobile |
| Platforms | Web, Windows, macOS, Linux, iOS, Android | Web, iOS, Android |
| Support | Community, Docs | Live chat, Phone |
| Built for | Solo, Small business, Mid-market, Enterprise | Solo |
| Features Plex 2/2 · ITVX 0/2 | ||
| Ad-supported tier | ✓ (best) | Not published |
| Offline downloads | ✓ (best) | Not published |
| Specs | ||
| Simultaneous streams | Not published | Not published |
| Max video quality | 4k hdr | Not published |
| Supported devices | smartphones, tablets, smart TVs, streaming devices, game consoles, computers, browsers | Not published |
| Included bundles | Not published | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Plex brings two kinds of viewing into one service: an ad-supported catalog of on-demand movies and TV shows plus free live TV channels, alongside software for organizing and streaming a personal media library. It suits people who want free… Read the review → |
ITVX is ITV’s UK streaming service for live television, on-demand programmes, films and box sets. It suits viewers who want access to ITV channels and programmes without a subscription, as well as those interested in adding a broader… Read the review → |
Strengths and trade-offs
Plex — where it wins
- Combines free on-demand movies and TV with live TV channels.
- Organizes and streams personal media libraries across supported platforms.
- Supports personal-media downloads, hardware transcoding and DVR recording.
Where it doesn't
- Free on-demand titles are ad-supported and online-only.
- Remote streaming from personal servers requires a Remote Watch Pass or Plex Pass.
- Offline downloads apply to personal media, not free on-demand titles.
ITVX — where it wins
- Free, ad-supported access to ITV live channels and on-demand viewing
- Premium includes BritBox and additional films and shows
- Premium supports mobile downloads and ad-free viewing of most on-demand titles
Where it doesn't
- Free viewing is ad-supported
- Ad-free access applies to most, not all, on-demand titles
- Downloads are limited to mobile apps and subject to licensing restrictions
- Plex9.2/10 · Free plan · paid from $2.99/mo · 14-day trial
Plex pairs free ad-supported streaming with tools for organizing and watching personal media.
Visit PlexFull verdict → - ITVX8.6/10 · Free plan · paid from £5.99/mo
Free ITV viewing with live channels; Premium adds BritBox and ad-free on-demand access.
Visit ITVXFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update