Head-to-head · Video Streaming Services
Crave vs ITVX
Crave leads on 2 checks, ITVX on 0, and 1 is even. Who comes out ahead on the 3 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreCrave · 9.0/10
- Free planboth
- Most featuresCrave · 2 of 2
Crave scores higher on our rubric for video streaming services: 9.0 against 8.6 out of 10; our editors rank them #4 and #8.
Crave offers ad-supported tier; ITVX doesn't publish it. Crave offers offline downloads; ITVX doesn't publish it.
Crave is the better fit for canadian viewers seeking HBO and local content. ITVX is the better fit for UK viewers wanting free ITV live and on-demand shows.
- Crave fits best
Canadian viewers seeking HBO and local content
- ITVX fits best
UK viewers wanting free ITV live and on-demand shows
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Side by side
| Feature | Crave 9.0/10 Visit ↗ | ITVX 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 9.0 | 8.6 |
| Ranking | #4 in Video Streaming Services | #8 in Video Streaming Services |
| Best for | Canadian viewers seeking HBO and local content | UK viewers wanting free ITV live and on-demand shows |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Not published | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, Windows, macOS, iOS, Android | Web, iOS, Android |
| Support | Live chat | Live chat, Phone |
| Built for | Solo, Small business | Solo |
| Features Crave 2/2 · ITVX 0/2 | ||
| Ad-supported tier | ✓ (best) | Not published |
| Offline downloads | ✓ (best) | Not published |
| Specs | ||
| Simultaneous streams | Not published | Not published |
| Max video quality | 4k | Not published |
| Supported devices | TV, computers, mobile phones and tablets, game consoles | Not published |
| Included bundles | Premium content bundles are available with Disney+, TSN and ICI TOU.TV EXTRA; bundle details vary. | Not published |
| Our review | ||
| Pros |
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| Cons |
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| Our verdict | Crave is a Canadian streaming service from Bell Media, offering on-demand series and movies, HBO programming, Crave Originals, CTV content, and selected live events, sports and news. Its English- and French-language catalogue makes it a… Read the review → |
ITVX is ITV’s UK streaming service for live television, on-demand programmes, films and box sets. It suits viewers who want access to ITV channels and programmes without a subscription, as well as those interested in adding a broader… Read the review → |
Strengths and trade-offs
Crave — where it wins
- Combines HBO programming, Crave Originals and CTV content
- Offers English- and French-language programming, sports and news
- Premium adds downloads, up to 4K video and four simultaneous streams
Where it doesn't
- Most subscription content requires a paid Crave plan
- Offline downloads and four simultaneous streams require Premium
- Sports and live events are selected rather than the service’s sole focus
ITVX — where it wins
- Free, ad-supported access to ITV live channels and on-demand viewing
- Premium includes BritBox and additional films and shows
- Premium supports mobile downloads and ad-free viewing of most on-demand titles
Where it doesn't
- Free viewing is ad-supported
- Ad-free access applies to most, not all, on-demand titles
- Downloads are limited to mobile apps and subject to licensing restrictions
- Crave9.0/10 · Free plan
A Canadian streaming service with HBO, local programming and a free CTV selection.
Visit CraveFull verdict → - ITVX8.6/10 · Free plan · paid from £5.99/mo
Free ITV viewing with live channels; Premium adds BritBox and ad-free on-demand access.
Visit ITVXFull verdict →
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Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update