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Head-to-head · Sales Funnel Builders

ThriveCart vs FunnelKit

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score ThriveCart #7 in Sales Funnel Builders 8.8/10 30-day trial Free trial✓ 5 of 5 features Visit ThriveCart
FunnelKit #8 in Sales Funnel Builders 8.7/10 Free plan Free plan✓ 0 of 5 features Visit FunnelKit

ThriveCart leads on 0 checks, FunnelKit on 1, and 5 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreThriveCart · 8.8/10
  • Free planonly FunnelKit
  • Free trialonly ThriveCart
  • Most featuresThriveCart · 5 of 5

ThriveCart scores higher on our rubric for sales funnel builders: 8.8 against 8.7 out of 10; our editors rank them #7 and #8.

FunnelKit offers free plan; ThriveCart doesn't.

ThriveCart is the better fit for checkout optimization with subscriptions. FunnelKit is the better fit for wooCommerce stores needing advanced funnels.

  • ThriveCart fits best

    Checkout optimization with subscriptions

  • FunnelKit fits best

    WooCommerce stores needing advanced funnels

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature ThriveCart 8.8/10 Visit ↗ FunnelKit 8.7/10 Visit ↗
At a glance
Editor score 8.8 8.7
Ranking #7 in Sales Funnel Builders #8 in Sales Funnel Builders
Best for Checkout optimization with subscriptions WooCommerce stores needing advanced funnels
Pricing model Paid Free plan + paid
Starting price $37/mo $129/yr
Free plan — ✓ (best)
Free trial 30 days —
Deployment Cloud Self-hosted
Platforms Web Web
Integrations 9 integrations 60+ integrations
Features ThriveCart 5/5 · FunnelKit 0/5
Built-in checkout ✓ (best) Not checked yet
Upsells and order bumps ✓ (best) Not checked yet
Email automation ✓ (best) Not checked yet
A/B testing ✓ (best) Not checked yet
Custom domains ✓ (best) Not checked yet
Specs
Funnel limit Not checked yet Not checked yet
Our review
Pros
  • Hosted or embedded checkout with bumps, upsells, and downsells
  • A/B testing, behavioral funnel rules, and revenue analytics
  • Pro+ adds affiliate payouts and advanced subscription tools
  • Customizes checkout and adds order bumps, upsells, and downsells.
  • Plus adds funnel analytics and A/B testing for funnel components.
  • Professional adds email tools and unlimited marketing automations.
Cons
  • Standard limits buyers to one bump offer
  • Affiliate center and advanced subscription tools require Pro+
  • Enterprise pricing is not stated
  • Built for WordPress and WooCommerce rather than a standalone funnel platform.
  • Basic lacks the funnel analytics and A/B testing listed for Plus.
  • Annual prices are per site on Basic; renewals are charged at full price.
Our verdict

ThriveCart brings checkout and sales-funnel tools together for creators, coaches, course businesses, and online sellers. It supports digital and physical products, memberships, services, and subscriptions through hosted or embedded…

Read the review →

FunnelKit is a WordPress and WooCommerce plugin suite for shaping the path from store visit to purchase and follow-up. It is aimed at WooCommerce store owners, course creators, marketers, and agencies managing WordPress sites. Its focus is…

Read the review →
  1. ThriveCartSales Funnel Builders 8.830-day trial
  2. FunnelKitSales Funnel Builders 8.7Free plan

Strengths and trade-offs

  • ThriveCart — where it wins

    • Hosted or embedded checkout with bumps, upsells, and downsells
    • A/B testing, behavioral funnel rules, and revenue analytics
    • Pro+ adds affiliate payouts and advanced subscription tools

    Where it doesn't

    • Standard limits buyers to one bump offer
    • Affiliate center and advanced subscription tools require Pro+
    • Enterprise pricing is not stated

  • FunnelKit — where it wins

    • Customizes checkout and adds order bumps, upsells, and downsells.
    • Plus adds funnel analytics and A/B testing for funnel components.
    • Professional adds email tools and unlimited marketing automations.

    Where it doesn't

    • Built for WordPress and WooCommerce rather than a standalone funnel platform.
    • Basic lacks the funnel analytics and A/B testing listed for Plus.
    • Annual prices are per site on Basic; renewals are charged at full price.

More comparisons

All sales funnel builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update