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Head-to-head · Sales Funnel Builders

Autonnel vs FunnelKit

  • Updated Oct 2026
  • Both researched from official sources
  • 6 checks side by side
Higher score Autonnel #1 in Sales Funnel Builders 9.4/10 Free plan Free plan✓ 5 of 5 features Visit Autonnel
FunnelKit #8 in Sales Funnel Builders 8.7/10 Free plan Free plan✓ 0 of 5 features Visit FunnelKit

Autonnel leads on 0 checks, FunnelKit on 0, and 6 are even. Who comes out ahead on the 6 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreAutonnel · 9.4/10
  • Free planboth
  • Most featuresAutonnel · 5 of 5

Autonnel scores higher on our rubric for sales funnel builders: 9.4 against 8.7 out of 10; our editors rank them #1 and #8.

Autonnel is the better fit for teams that want self-hosted funnel control. FunnelKit is the better fit for wooCommerce stores needing advanced funnels.

  • Autonnel fits best

    Teams that want self-hosted funnel control

  • FunnelKit fits best

    WooCommerce stores needing advanced funnels

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature Autonnel 9.4/10 Visit ↗ FunnelKit 8.7/10 Visit ↗
At a glance
Editor score 9.4 8.7
Ranking #1 in Sales Funnel Builders #8 in Sales Funnel Builders
Best for Teams that want self-hosted funnel control WooCommerce stores needing advanced funnels
Pricing model Free plan + paid Free plan + paid
Starting price $29/mo $129/yr
Free plan ✓ ✓
Free trial — —
Deployment Cloud, Self-hosted Self-hosted
Platforms Web Web
Integrations 9 integrations 60+ integrations
Features Autonnel 5/5 · FunnelKit 0/5
Built-in checkout ✓ (best) Not checked yet
Upsells and order bumps ✓ (best) Not checked yet
Email automation ✓ (best) Not checked yet
A/B testing ✓ (best) Not checked yet
Custom domains ✓ (best) Not checked yet
Specs
Funnel limit Not checked yet Not checked yet
Our review
Pros
  • Self-hosted edition is free and Apache-2.0 licensed
  • Includes checkout, one-click upsells, and funnel-level A/B testing
  • Shopify, WooCommerce, and Picocart adapters plus REST API and MCP server
  • Customizes checkout and adds order bumps, upsells, and downsells.
  • Plus adds funnel analytics and A/B testing for funnel components.
  • Professional adds email tools and unlimited marketing automations.
Cons
  • Self-hosting means teams manage their own deployment
  • Managed Cloud starts at $29 per month
  • Enterprise features such as SSO/SAML and dedicated resources require Enterprise
  • Built for WordPress and WooCommerce rather than a standalone funnel platform.
  • Basic lacks the funnel analytics and A/B testing listed for Plus.
  • Annual prices are per site on Basic; renewals are charged at full price.
Our verdict

Autonnel is an open-source funnel builder for e-commerce teams and store operators who want control over landing pages, checkout, and post-purchase flows. It supports AI-generated pages with editable components, payment forms, one-click…

Read the review →

FunnelKit is a WordPress and WooCommerce plugin suite for shaping the path from store visit to purchase and follow-up. It is aimed at WooCommerce store owners, course creators, marketers, and agencies managing WordPress sites. Its focus is…

Read the review →
  1. AutonnelSales Funnel Builders 9.4Free plan
  2. FunnelKitSales Funnel Builders 8.7Free plan

Strengths and trade-offs

  • Autonnel — where it wins

    • Self-hosted edition is free and Apache-2.0 licensed
    • Includes checkout, one-click upsells, and funnel-level A/B testing
    • Shopify, WooCommerce, and Picocart adapters plus REST API and MCP server

    Where it doesn't

    • Self-hosting means teams manage their own deployment
    • Managed Cloud starts at $29 per month
    • Enterprise features such as SSO/SAML and dedicated resources require Enterprise

  • FunnelKit — where it wins

    • Customizes checkout and adds order bumps, upsells, and downsells.
    • Plus adds funnel analytics and A/B testing for funnel components.
    • Professional adds email tools and unlimited marketing automations.

    Where it doesn't

    • Built for WordPress and WooCommerce rather than a standalone funnel platform.
    • Basic lacks the funnel analytics and A/B testing listed for Plus.
    • Annual prices are per site on Basic; renewals are charged at full price.

More comparisons

All sales funnel builders comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026

Last updated · How we research and update