Autonnel vs ThriveCart

Autonnel9.4Visit ThriveCart8.8Visit

Higher score Autonnel #1 in Sales Funnel Builders 9.4/10 Free plan Free plan✓ 5 of 5 features Visit Autonnel

vs

ThriveCart #7 in Sales Funnel Builders 8.8/10 30-day trial Free trial✓ 5 of 5 features Visit ThriveCart

• Autonnel fits best

  Teams that want self-hosted funnel control

• ThriveCart fits best

  Checkout optimization with subscriptions

Advertiser disclosure: iTechGuides is reader-supported. Vendors can pay for top positions in our rankings and for a place on other products' pages, and we may earn a commission when you click some links. Bought places stand at the number bought; this page and our disclosure say so. Paying vendors may get a fuller, more detailed review from our editors, and that review can change their score. How we rank.

Side by side

Feature	Autonnel 9.4/10 Visit ↗	ThriveCart 8.8/10 Visit ↗
At a glance
Editor score	9.4	8.8
Ranking	#1 in Sales Funnel Builders	#7 in Sales Funnel Builders
Best for	Teams that want self-hosted funnel control	Checkout optimization with subscriptions
Pricing model	Free plan + paid	Paid
Starting price	$29/mo (best)	$37/mo
Free plan	✓ (best)	—
Free trial	—	30 days
Deployment	Cloud, Self-hosted	Cloud
Platforms	Web	Web
Integrations	9 integrations	9 integrations
Features Autonnel 5/5 · ThriveCart 5/5
Built-in checkout	✓	✓
Upsells and order bumps	✓	✓
Email automation	✓	✓
A/B testing	✓	✓
Custom domains	✓	✓
Specs
Funnel limit	Not checked yet	Not checked yet
Our review
Pros	Self-hosted edition is free and Apache-2.0 licensed Includes checkout, one-click upsells, and funnel-level A/B testing Shopify, WooCommerce, and Picocart adapters plus REST API and MCP server	Hosted or embedded checkout with bumps, upsells, and downsells A/B testing, behavioral funnel rules, and revenue analytics Pro+ adds affiliate payouts and advanced subscription tools
Cons	Self-hosting means teams manage their own deployment Managed Cloud starts at $29 per month Enterprise features such as SSO/SAML and dedicated resources require Enterprise	Standard limits buyers to one bump offer Affiliate center and advanced subscription tools require Pro+ Enterprise pricing is not stated
Our verdict	Autonnel is an open-source funnel builder for e-commerce teams and store operators who want control over landing pages, checkout, and post-purchase flows. It supports AI-generated pages with editable components, payment forms, one-click… Read the review →	ThriveCart brings checkout and sales-funnel tools together for creators, coaches, course businesses, and online sellers. It supports digital and physical products, memberships, services, and subscriptions through hosted or embedded… Read the review →

Strengths and trade-offs

• Autonnel — where it wins

  • Self-hosted edition is free and Apache-2.0 licensed
  • Includes checkout, one-click upsells, and funnel-level A/B testing
  • Shopify, WooCommerce, and Picocart adapters plus REST API and MCP server

  Where it doesn't

  • Self-hosting means teams manage their own deployment
  • Managed Cloud starts at $29 per month
  • Enterprise features such as SSO/SAML and dedicated resources require Enterprise

• ThriveCart — where it wins

  • Hosted or embedded checkout with bumps, upsells, and downsells
  • A/B testing, behavioral funnel rules, and revenue analytics
  • Pro+ adds affiliate payouts and advanced subscription tools

  Where it doesn't

  • Standard limits buyers to one bump offer
  • Affiliate center and advanced subscription tools require Pro+
  • Enterprise pricing is not stated

• Autonnel9.4/10 · Free plan

  A self-hosted or managed funnel builder with checkout, upsells, testing, and analytics.

  Visit AutonnelFull verdict →
• ThriveCart8.8/10 · 30-day trial

  A checkout-focused funnel builder with testing, upsells, and subscription tools.

  Visit ThriveCartFull verdict →