Head-to-head · Video Streaming Services
The Roku Channel vs ITVX
The Roku Channel leads on 1 check, ITVX on 0, and 1 is even. Who comes out ahead on the 2 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.
Our verdict
- Highest scoreThe Roku Channel · 8.7/10
- Free planboth
- Most featuresThe Roku Channel · 1 of 2
The Roku Channel scores higher on our rubric for video streaming services: 8.7 against 8.6 out of 10; our editors rank them #7 and #8.
The Roku Channel offers ad-supported tier; ITVX doesn't publish it.
The Roku Channel is the better fit for free live channels and optional premium subscriptions. ITVX is the better fit for UK viewers wanting free ITV live and on-demand shows.
- The Roku Channel fits best
Free live channels and optional premium subscriptions
- ITVX fits best
UK viewers wanting free ITV live and on-demand shows
Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. How we rank.
Side by side
| Feature | The Roku Channel 8.7/10 Visit ↗ | ITVX 8.6/10 Visit ↗ |
|---|---|---|
| At a glance | ||
| Editor score | 8.7 | 8.6 |
| Ranking | #7 in Video Streaming Services | #8 in Video Streaming Services |
| Best for | Free live channels and optional premium subscriptions | UK viewers wanting free ITV live and on-demand shows |
| Pricing model | Free plan + paid | Free plan + paid |
| Starting price | Not published | Not published |
| Free plan | ✓ | ✓ |
| Free trial | — | — |
| Deployment | Cloud, Mobile | Cloud, Mobile |
| Platforms | Web, iOS, Android | Web, iOS, Android |
| Support | Live chat | Live chat, Phone |
| Built for | Solo | Solo |
| Features The Roku Channel 1/2 · ITVX 0/2 | ||
| Ad-supported tier | ✓ (best) | Not published |
| Offline downloads | Not published | Not published |
| Specs | ||
| Simultaneous streams | Not published | Not published |
| Max video quality | Not published | Not published |
| Supported devices | Roku streaming devices; web; iOS and Android mobile app; compatible Samsung Smart TVs; Amazon Fire TV devices | Not published |
| Included bundles | Optional Premium Subscriptions; partner subscription prices and terms vary | Not published |
| Our review | ||
| Pros |
|
|
| Cons |
|
|
| Our verdict | The Roku Channel brings together free, ad-supported movies and television shows, live channels, and Roku Originals. It suits viewers looking for a no-cost way to stream a mix of on-demand and live programming, with the option to add paid… Read the review → |
ITVX is ITV’s UK streaming service for live television, on-demand programmes, films and box sets. It suits viewers who want access to ITV channels and programmes without a subscription, as well as those interested in adding a broader… Read the review → |
Strengths and trade-offs
The Roku Channel — where it wins
- Free ad-supported movies and TV shows, plus 500+ live channels
- Includes Roku Originals and optional Premium Subscriptions
- Works on web, mobile, Roku, compatible Samsung TVs and Fire TV
Where it doesn't
- Free viewing is ad-supported
- Content availability varies by country
- Premium subscription prices and terms vary by partner
ITVX — where it wins
- Free, ad-supported access to ITV live channels and on-demand viewing
- Premium includes BritBox and additional films and shows
- Premium supports mobile downloads and ad-free viewing of most on-demand titles
Where it doesn't
- Free viewing is ad-supported
- Ad-free access applies to most, not all, on-demand titles
- Downloads are limited to mobile apps and subject to licensing restrictions
- The Roku Channel8.7/10 · Free plan
A free ad-supported streaming service with live channels and optional paid subscriptions.
Try The Roku ChannelFull verdict → - ITVX8.6/10 · Free plan · paid from £5.99/mo
Free ITV viewing with live channels; Premium adds BritBox and ad-free on-demand access.
Visit ITVXFull verdict →
More comparisons
- Prime Video vs The Roku Channel
- Prime Video vs ITVX
- Plex vs The Roku Channel
- Plex vs ITVX
- Disney+ vs The Roku Channel
- Disney+ vs ITVX
- Crave vs The Roku Channel
- Crave vs ITVX
All video streaming services comparisons → · Full ranking →
Guides on video streaming services
- Building a Video Streaming Platform with Java: A Comprehensive VOD GuideAug 2026
- The Best Video Streaming Platforms in Europe: Are They Worth Your Money?Aug 2026
Reviewed by iTechGuides Editors · Editorial team · Updated Oct 2026
Last updated · How we research and update