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Head-to-head · Online Reputation Management Software

Synup vs SOCi Reputation Management

  • Updated Sep 2026
  • Both researched from official sources
  • 5 checks side by side
Higher score Synup #5 in Online Reputation Management Software 7.1/10 From $49/mo · 14-day trial ✓ 3 of 4 features Visit Synup
SOCi Reputation Management #8 in Online Reputation Management Software 6.8/10 Pricing on request ✓ 3 of 4 features Visit SOCi

Synup leads on 0 checks, SOCi Reputation Management on 0, and 5 are even. Who comes out ahead on the 5 yes/no, price and count checks where we have data for both products. The editor score weighs everything else too.

Our verdict

  • Highest scoreSynup · 7.1/10

Synup scores higher on our rubric for online reputation management software: 7.1 against 6.8 out of 10; our editors rank them #5 and #8.

Synup is the better fit for agencies and multi-location reputation programs. SOCi Reputation Management is the better fit for multi-location brands needing governed AI responses.

  • Synup fits best

    Agencies and multi-location reputation programs

  • SOCi Reputation Management fits best

    Multi-location brands needing governed AI responses

Advertiser disclosure: iTechGuides is reader-supported. We may earn a commission when you click some links. It never changes our verdict. How we rank.

Side by side

Feature Synup 7.1/10 Visit ↗ SOCi Reputation Management 6.8/10 Visit ↗
At a glance
Editor score 7.1 6.8
Ranking #5 in Online Reputation Management Software #8 in Online Reputation Management Software
Best for Agencies and multi-location reputation programs Multi-location brands needing governed AI responses
Pricing model Paid Paid
Starting price $49/mo Not published
Free plan — Not published
Free trial — —
Deployment Cloud Cloud
Platforms Web Web
Integrations 100+ integrations 140+ integrations
Built for Small business, Mid-market, Enterprise Mid-market, Enterprise
Features Synup 3/4 · SOCi Reputation Management 3/4
Review request automation ✓ ✓
Review response tools ✓ ✓
Mention monitoring — Not published
Sentiment analysis ✓ ✓
Specs
Monitored channels Google, Facebook, Apple, Tripadvisor, Yelp, 30+ review sources, and custom public review pages Google, Facebook, Yelp, Apple, Punchh, TripAdvisor
Location limit 1 locations Not published
Our review
Pros
  • Automates review requests through email, SMS, CRM, and POS connections
  • Combines reviews, sentiment, competitor benchmarks, listings, and reporting
  • White-labeled portals and reporting support agency client programs
  • Analyzes tone, intent, urgency, sentiment, and recurring review themes.
  • Generates on-brand responses and escalates sensitive reviews for approval.
  • Supports review monitoring and solicitation across multiple locations.
Cons
  • Solo supports only 1 location
  • No free plan is available
  • Higher monthly tiers reach $899 before Enterprise pricing
  • Pricing uses customer order forms and committed subscription terms.
  • The listed platform is web-based rather than a broader device-specific app suite.
  • Sensitive responses still require human approval before publication.
Our verdict

Synup is a web and API platform for managing online reputation and local visibility. It brings reviews from Google, Facebook, Apple, Tripadvisor, and other sources into a unified inbox, where teams can filter by rating, status, source,…

Read the review →

SOCi Reputation Management is a cloud-based reputation management platform for multi-location enterprises, franchises, and brands. Its Genius Reputation Agent monitors reviews across supported platforms, analyzes tone, intent, urgency, and…

Read the review →
  1. SynupOnline Reputation Management Software 7.1From $49/mo · 14-day trial
  2. SOCi Reputation ManagementOnline Reputation Management Software 6.8Pricing on request

Strengths and trade-offs

  • Synup — where it wins

    • Automates review requests through email, SMS, CRM, and POS connections
    • Combines reviews, sentiment, competitor benchmarks, listings, and reporting
    • White-labeled portals and reporting support agency client programs

    Where it doesn't

    • Solo supports only 1 location
    • No free plan is available
    • Higher monthly tiers reach $899 before Enterprise pricing

  • SOCi Reputation Management — where it wins

    • Analyzes tone, intent, urgency, sentiment, and recurring review themes.
    • Generates on-brand responses and escalates sensitive reviews for approval.
    • Supports review monitoring and solicitation across multiple locations.

    Where it doesn't

    • Pricing uses customer order forms and committed subscription terms.
    • The listed platform is web-based rather than a broader device-specific app suite.
    • Sensitive responses still require human approval before publication.
  • Synup7.1/10 · From $49/mo · 14-day trial

    A multi-location reputation suite with strong automation, reporting, and agency tools.

    Visit SynupFull verdict →
  • SOCi Reputation Management6.8/10 · Pricing on request

    A governed AI reputation workflow for brands managing reviews across many locations.

    Visit SOCiFull verdict →

More comparisons

All online reputation management software comparisons → · Full ranking →

Reviewed by iTechGuides Editors · Editorial team · Updated Sep 2026

Last updated · How we research and update